How to Create a Custom 404 Page

If you’ve spent any time on the internet, chances are you’ve seen silly, funny, or just plain insane custom 404 error pages. However, this article isn’t about creating one of those types of custom 404 pages; this is about creating a better 404 page that is not only helpful to your users but solves technical problems you might not even … [Continue reading How to Create a Custom 404 Page]

How to Choose Keywords for Your Blog

How to choose keywords for your blog? If you’ve ever seen me at a conference, giving a presentation, or ranting on any of the social media  hangouts, chances are good that you’ve heard me pick on bloggers for not choosing their keywords properly when writing their posts. In this article, I’ll explain what I see as the real problem, why … [Continue reading How to Choose Keywords for Your Blog]

How to Create Google Author Profiles for Thesis on WordPress

Having a verified author profile picture appear next to your articles that show up in search results is a new feature Google recently added. In this post, I’m going to show you how to add the functionality to your thesis theme in WordPress.

How Often Should You Update Your Website

When I talk with small business owners or look at their websites, one of the frequently-asked questions (or subject that I notice requires attention) is how often should you update your website, and how many websites are filled with outdated information.

How Mturk Protects My Site from Panda

Because Google’s Panda filter has so dramatically impacted many websites, there is a lot of speculation about which specific triggers activate  Panda’s filter.  I am not going to pretend that I know the exact causes.  However, I do know the warning signs that are common among Panda sites, and I am working to avoid them.

Interview With Chris Boggs of SEMPO

For today’s post, I present Chris Boggs, the current  president of SEMPO. 

How to Build Website Trust and Authority

While Google’s Panda update has many different aspects, one thing is certain: Google is looking for signals of trust, authority, and real branding. They are looking for signals that thin content mfa sites and thin content affiliates will have a hard time building. If you are a website or business owner, what are some thing you can do to send … [Continue reading How to Build Website Trust and Authority]

Building a Mobile Website Should be Your #1 IT Project

If I had the ability to reach through the screen, grab you by the shoulders, look you in the eye, and tell you that building a mobile version of your website should be your number one IT project this year, I would. While I may be on the bleeding edge of mobile consumption, the adoption of smart phones, tablets, and … [Continue reading Building a Mobile Website Should be Your #1 IT Project]

SEO for Your Competition

In my opinion, SEO for your competition is one of the more underutilized tactics today. You can try to optimize for your competition’s company name, products, or even comparison searches. In this post, I’ll take you through the process and what to watch out for. Anyone who has done any work in the ORM (Online Reputation Management) space can tell … [Continue reading SEO for Your Competition]

How to Create an Amazing About Us Page

About Us pages are one of the essential elements of a trusted website (see How to Make Your Website Seem More Legitimate); however, most people dread writing them or treat them as an after thought. But, with a little creativity, you can turn an ordinary “About Us” page into something really interesting. In this post, we’re going to take a … [Continue reading How to Create an Amazing About Us Page]

Can Small Businesses Really Do Their Own SEO

Recently, during the Q&A part of a conference session I was attending, someone asked, “Can small businesses do their own SEO?” It’s not an easy question to answer but, in a post Panda Update world … I think the answer is no.

Linkbait and Content Marketing – What Are Your Goals

One of the most difficult conversations I have with new or perspective clients is about Linkbait and content marketing and explaining how its real goal isn’t to drive sales but to build links, build awareness, and send social signals to the search engines. To make this post useful and actionable, I’m going to take you through the process/planning stage for … [Continue reading Linkbait and Content Marketing – What Are Your Goals]

Does the Number of Ads on Your Website Affect Your Linkability

Does the number of ads on your website affect it’s linkability? IMHO, yes it does. I do most of my reading on my iPad, using either Ziteapp or Instapaper. Both of these tools do a good job of stripping the content down to its most essential elements and displaying it in a readable format. Unfortunately for publishers, this includes stripping … [Continue reading Does the Number of Ads on Your Website Affect Your Linkability]

How to Build Links with Images

The following is part of a series of posts on image optimization. In this post we’re going to be talking about using image optimization as a link building technique.

How Often Should You Update Evergreen Content

The idea of evergreen content is that it is essentially unchanging, intended to last “a long time,”and have little or no maintenance. So isn’t updating evergreen content a bit of an oxymoron? In some cases yes, in some cases no.

Image of the Day – For Traffic and Social Engagment

The following is part of a multi part series on image optimization. In this post we’re looking at driving traffic with with “image of the day” type of posts.

How Many Websites Should I Run

A question that I get asked fairly regularly is “how many websites should I run? Am I better with one website or lots of little ones?” The question has some different aspects, so, as someone who runs more than one website, I’ll try to share some of my experience.

Raven SEO Tools – How to Use the Event Manager

The following post is part of a series on Raven SEO tools. In this post, we’re going to look at the event manager.

How to Make Your Website Look More Legitimate

In the most recent 12 months, Google has taken steps to reward websites that are brands, or at least give signals that they algorithmically look like brands. If you’re not national, regional, or local brand, here are some steps you can do to look more brand-like.

Where to Get Photos for Your Website or Blog

The following is part of a series on image optimization. In this post we’re going to be looking at sources for images. Premium Stock Images There are a lot of sources for stock images on the web. On the web, however, there is a huge divide in prices. While the images from this category are very professional, and very high … [Continue reading Where to Get Photos for Your Website or Blog]