Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang wringing; but, a few non public changes later, things were sorted out. This, however, set a very bad example that … [Continue reading Why Simple Websites Will Always Lead to Better SEO]
In mid July of 2012, Google sent out a wave of “unnatural linking warnings” to many webmasters. They later said you could ignore these warnings. This was followed up by a Microsoft clippy style passive aggressive letter saying they were going to discount the “unnatural links” but that you should file a re-inclusion request anyway. The whole situation is insane … [Continue reading Tips to Prevent Negative SEO]
I recently wrote a story How Brick and Mortar Stores Can Use eCommerce to Drive Sales about tips that eCommerce stores can use to drive traffic to their brick and mortar locations. However, what really needs to happen is offline stores and small businesses need to grow up and stop hiding in the corner from online commerce bogeyman. They need … [Continue reading Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites]
Recently I’ve been talking with some friends who don’t fit into the traditional SEO, publisher, or writer-with-delusional-dreams-of-becoming-a-famous-blogging-rock-star categories. They want to build and run websites in their spare time about subjects they are interested in. But they don’t want them to be hobby websites; they want to use them to supplement their income. One of the lessons I’ve tried to … [Continue reading Why You Need Different Templates for Your Website]
Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, I’ll cover the basic theory, give some tips on how to use them, and show you an example.
Whenever Ajax enter the conversation for an SEO or internet marketer, chances are good there will always be a deep sigh or an “ugh” face. While it is true that search engines are getting better at indexing this type of content, we still aren’t at the point that you can realistically rely on them to index it properly or even … [Continue reading Tips for Ajax for SEO]
Microsites are often abused and looked down on as a tactic in the SEO world. They get used for the wrong situations, the wrong reasons, and to solve the wrong types of problems. In this post, I’ll talk about some of the bad ways Microsites get used and some of the ways you could use them to your advantage.
If you’ve spent any time on the internet, chances are you’ve seen silly, funny, or just plain insane custom 404 error pages. However, this article isn’t about creating one of those types of custom 404 pages; this is about creating a better 404 page that is not only helpful to your users but solves technical problems you might not even … [Continue reading How to Create a Custom 404 Page]
While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have top 500 playlists and AFI will always have top 100 movies lists. However, as a responsible publisher, marketer, and SEO … [Continue reading Why You Should Avoid Numbers in Your URL]
How to choose keywords for your blog? If you’ve ever seen me at a conference, giving a presentation, or ranting on any of the social media hangouts, chances are good that you’ve heard me pick on bloggers for not choosing their keywords properly when writing their posts. In this article, I’ll explain what I see as the real problem, why … [Continue reading How to Choose Keywords for Your Blog]
Because Google’s Panda filter has so dramatically impacted many websites, there is a lot of speculation about which specific triggers activate Panda’s filter. I am not going to pretend that I know the exact causes. However, I do know the warning signs that are common among Panda sites, and I am working to avoid them.