Online reputation management (ORM) is a huge, and growing market. For others it means they have a huge public relations problem. I have worked with a few companies and individuals with just such a problem. I’ll tell you the story and outcome of one such client, who will remain nameless.
Anyone who deals with the public sector will have to deal with negative listings about them in the SERPs at some point. The most damaging of these is the “scam” listing. In this post I’ll discuss some tactics you can use to handle them.