Linkbait and Content Marketing – What Are Your Goals

One of the most difficult conversations I have with new or perspective clients is about Linkbait and content marketing and explaining how its real goal isn’t to drive sales but to build links, build awareness, and send social signals to the search engines. To make this post useful and actionable, I’m going to take you through the process/planning stage for … [Continue reading Linkbait and Content Marketing – What Are Your Goals]

Linkbait Failure – Not Understanding the Need For Instant Gratification

Whenever I see someone else’s linkbait that fails, one of the common reasons is the failure to understand the need for instant gratification. I came across a text book example of this recently so I thought I would share it with you.