Building Links & Driving Traffic with How To Posts

When you are looking to build links and drive traffic, one of the time tested methods that continues to work is creating “how to” style posts. In this article, we’ll look at some examples and discuss how to get the most out of the tactic, how to take advantage of seasonal search/traffic volume, and some potential trouble spots to watch … [Continue reading Building Links & Driving Traffic with How To Posts]

How to Build Website Trust and Authority

While Google’s Panda update has many different aspects, one thing is certain: Google is looking for signals of trust, authority, and real branding. They are looking for signals that thin content mfa sites and thin content affiliates will have a hard time building. If you are a website or business owner, what are some thing you can do to send … [Continue reading How to Build Website Trust and Authority]

How to Create an Amazing About Us Page

About Us pages are one of the essential elements of a trusted website (see How to Make Your Website Seem More Legitimate); however, most people dread writing them or treat them as an after thought. But, with a little creativity, you can turn an ordinary “About Us” page into something really interesting. In this post, we’re going to take a … [Continue reading How to Create an Amazing About Us Page]

Article Marketing in a Post Panda World

Article marketing has been one of the foundations of link building ever since I got started in SEO. However, since sites like Ezinearticles and Suite 101 have taken a huge loss in ranking and traffic as a result of the panda update, should article marketing still be a part of your overall strategy? We need to take a step back … [Continue reading Article Marketing in a Post Panda World]

Linkbait Failure – Not Understanding the Need For Instant Gratification

Whenever I see someone else’s linkbait that fails, one of the common reasons is the failure to understand the need for instant gratification. I came across a text book example of this recently so I thought I would share it with you.

Does the Number of Ads on Your Website Affect Your Linkability

Does the number of ads on your website affect it’s linkability? IMHO, yes it does. I do most of my reading on my iPad, using either Ziteapp or Instapaper. Both of these tools do a good job of stripping the content down to its most essential elements and displaying it in a readable format. Unfortunately for publishers, this includes stripping … [Continue reading Does the Number of Ads on Your Website Affect Your Linkability]

How to Build Links with Images

The following is part of a series of posts on image optimization. In this post we’re going to be talking about using image optimization as a link building technique.

Link Building – Creating Encyclopedic Content

While SEOs are well known for hating Wikipedia for its truthiness factor, as a whole, you have to acknowledge that, at some level, the content strives to be encyclopedic in nature. It’s this encyclopedic and non commercial quality that makes it linkworthy. When building my own websites or working with clients, one of the areas I feel is important to identify and … [Continue reading Link Building – Creating Encyclopedic Content]

Link Building – Creating Exceptional Content for Boring Topics

Whenever you’re at a conference and you speak to a Google Engineer about link building, they will almost always default back to “create exceptional content that is linkworthy” or some similar concept. I’ve been speaking with people at conferences, both clients and potential clients, and mentioning the same thing for years. The response I often get back is, “We’re selling … [Continue reading Link Building – Creating Exceptional Content for Boring Topics]

The Art and Science of Writing Good Titles

Crafting a good title for your pages or blog posts is a problem many people struggle with. Do you focus on keywords or on attention grabbing formulas? Hopefully this post will give you some insight into how to write better titles. The difficulty with crafting good titles is that it’s part science and part art, and you have to know when to lean in one … [Continue reading The Art and Science of Writing Good Titles]

Badges & Widgets Can Take Your Rankings to the Top!

SEOmoz has mentioned it before in their link building videos that badges and widgets are a great way to get links, but can they really help you get to the top for very competitive terms?  I believe so and have some proof to demonstrate it.  Most badges I have seen are some type of image that is hyperlinked to the … [Continue reading Badges & Widgets Can Take Your Rankings to the Top!]

You’re All Wrong! Paid Links From Offtopic Sites Do Count

“Paid links from off topic sites get devalued and flagged.” A common claim by otherwise savvy SEOs such as Ross Hudgens. Ross, would you take three links from the Wall Street Journal if its reporters write about internet marketing? Would you buy those links?

Buying Links to Third Party Websites

Last week I was having a discussion on Twitter about whether or not  some links were bought. Quite a few people were confused about how you can use link buying to your advantage when you buy links to a website you don’t own (aka a third party). I thought I’d do a little ed-ju-macating and share some tips and tricks.

Is There Any Value in Getting Links From Directories

Today’s post is answer to a question from Curedream: Is there really any value in getting links from the Yahoo directory I’m going to move that up a bit and tackle directories in general.  In my opinion, yes, there is value in getting your website listed in some directories–but not all. The trick is figuring out which ones matter most. … [Continue reading Is There Any Value in Getting Links From Directories]

When To Pay Top Dollar for Copy

It took Leo Tolstoy six years to craft the 460,000-word War and Peace. A cheap copywriting service could churn out as many words for your website for just $9,200 (at 2 cents a word) over the course of a few weeks. Added to this, standards of literacy and attention spans on the web are plummeting. We’re all illiterate More than … [Continue reading When To Pay Top Dollar for Copy]

WordPress SEO: How to Maximize Your Internal Link Strategy

While there are hundreds of thousands of posts on maximizing external links for your blog, like a red headed step child no one pays much attention to internal links. Internal links can be very powerful in helping you distribute the link equity that those external links bring, and they can decrease your bounce rate and increase your page views per … [Continue reading WordPress SEO: How to Maximize Your Internal Link Strategy]

Checking for Broken Links and Link Rot and the Importance of Good Site Architecture

Recently I’ve been experimenting with a plugin for checking broken links, on several of my blogs, and I’m fascinated by what I’ve discovered.

Five Search Queries to Find Sponsorship Link Opportunities

And regardless of the fact that they are paid, Google doesn’t seem to mind them so long as they are on-topic and coming from a reputable website. As the title suggests, this “link buy” comes in the form of sponsoring an event or website. The trick is to find sponsorship opportunities that are in your corner of the web (read: on-topic).

Link Building and Development Mistakes – Treetrunks and Houses on Stilts

When someone asks me to look at their backlinks there are two problems that continually popup, websites supported by lots of tiny weak links, or websites supported by one single overwhelming link. Neither case is pretty, and if your website is like the house pictured above it’s easy to see what a precarious position you’re putting yourself in.