How to Use Coupon Codes to Promote your business

If you are an run an online ecommerce program, it’s very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If you leave the box open, … [Continue reading How to Use Coupon Codes to Promote your business]

Shopping Cart SEO Tips

When you run an online ecommerce store with a shopping cart, it’s quite easy for your architecture and URL’s to enter into territory that’s not friendly for search engines. Here are some basic tips I recommend for everyone working with an online shopping cart.

Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites

I recently wrote a story How Brick and Mortar Stores Can Use eCommerce to Drive Sales about tips that eCommerce stores can use to drive traffic to their brick and mortar locations. However, what really needs to happen is offline stores and small businesses need to grow up and  stop hiding in the corner from online commerce bogeyman. They need … [Continue reading Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites]

How to Deal with Expired Product or Auction Pages

Today’s post is question from Hicham Damahi of beezid.com/ who asks “How to handle expired product pages on a classified / auction site.” I’m going to expand the topic to cover expired product pages as well, since the concept it basically the same.

Secure Pages, Shopping Carts and Duplicate Content

Last week at SES Chicago, we were sitting in some site review panels and came across an identical problem on two completely different sites: duplicate content on both secure and non secure pages.

How to Optimize an eCommerce Category pages

Today’s post is in response to a question that came in via email asking, “How do I optimize a department/category page with a lot of products?” This is a fairly common question, but it has some subtleties and nuances to it. I’ll try to address those issues in this post.