I recently wrote a story How Brick and Mortar Stores Can Use eCommerce to Drive Sales about tips that eCommerce stores can use to drive traffic to their brick and mortar locations. However, what really needs to happen is offline stores and small businesses need to grow up and stop hiding in the corner from online commerce bogeyman. They need … [Continue reading Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites]
A note to eCommerce sites who put their “SEO copy” way down on the page where no human is ever going to see it: You’re not fooling anyone, least of all Google. We’ve all done it though, and that’s because there really was no other way. You don’t put ten paragraphs of content above your list of products on a … [Continue reading Condensing & Repositioning SEO Copy with Jquery Sliders]
Today’s post is in response to a question that came in via email asking, “How do I optimize a department/category page with a lot of products?” This is a fairly common question, but it has some subtleties and nuances to it. I’ll try to address those issues in this post.
Today’s post is question from Hicham Damahi of beezid.com/ who asks “How to handle expired product pages on a classified / auction site.” I’m going to expand the topic to cover expired product pages as well, since the concept it basically the same.
Last week at SES Chicago, we were sitting in some site review panels and came across an identical problem on two completely different sites: duplicate content on both secure and non secure pages.
When you run an online ecommerce store with a shopping cart, it’s quite easy for your architecture and URL’s to enter into territory that’s not friendly for search engines. Here are some basic tips I recommend for everyone working with an online shopping cart.