One of the questions I get asked quite regularly is how do I choose a new domain name for a project I decide to work on. There are quite a few aspects I take into account that I will share with you.
Recently Slots.com sold for 5.5 million dollars, when the general public looks at a domain sale of six to seven figures it erupts feelings of envy, mysticism, curiosity and plain head scratching disbelief. Much to the delight of companies such as Godaddy.com people go out in droves registering hundreds to thousands of domains treating the url’s like virtual lottery tickets. … [Continue reading $5 million spent on a domain? Here’s why.]