In my opinion one of the more powerful and underutilized tools of a blog or website is the ability to tag your pages and posts. That said, effectively using tags isn’t easy or straightforward. In this post I’ll take you through some examples of how to use tags and get the most out of them, the pitfalls to watch out … [Continue reading How to Use Tags on Your Blog or Website]
In this post we’re going to be looking at blog categories, why they matter, and how to use them most effectively as publisher.To be honest, I get asked about date, category, and tag archives fairly regularly. It creates a lot of potential for duplicate content, which is why so many people have things set up incorrectly and do more damage … [Continue reading Why Categories Matter in a Blog Setup]
One of the problems that website owners and bloggers encounter on a regular basis is coming up with ideas for posts. One of the tactics that I like to employ is creating a regular ongoing post series.
If you watched any of the congressional hearings about the newspaper industry where Marissa Mayer testified one of the concepts she brought up is Living URL’s. Danny Sullivan has an excellent write up on it on Search Engine Land. The basic concept is a story lives at a single URL and gets added to/edited/updated over time (the way wikipedia articles … [Continue reading WordPress SEO: How to Create Living URL’s]
For this post we’re going to be taking look at the optimal permalink and URL structures for wordpress. There are a lot of different options, and there isn’t a one size fits all answer, however there are definitely better and worse choices you can make.
In recent weeks wordpress security, or more correctly the lack of wordpress security has been getting a lot of attention. While most people consider this a site maintenance issue, it has implications that affect your SEO efforts, in this post I’ll explain why, and look at some things you can do to protect yourself, and reduce the damage.
If you’ve spent any time visiting blogs lately chances are you’ve seen those small little photo’s accompained by a title or bit of text in or near the masthead. I’m not sure if it has a proper name, but most people I’ve talked to call it a carousel, in this tutorial I’m going to show you how to add one … [Continue reading How to Add a Carousel to Your Thesis Blog]
When you’re running a blog with affiliate links, one of the key factors that can increase your conversions, help you make more sales, and ultimately put more money in your pocket, is to have ads that are targeted to match the content. In this tutorial I’ll be showing you some tactics on how you can improve this targeting using tags.
Anytime a social media consultant starts talking to prospective clients and they bring up blogging, they talk about how RSS can be used to help them directly connect with their customers … the truth is in most cases it’s a BIG FAT LIE!
The following is an open letter to Michael Arrington owner of Techcrunch.com, you still have a chance to save Techcrunch before it’s too late.
I solved (at least partly) my problem maintaining rankings over time. Old pages that used to get traffic are once again seeing inbound search visits. I did it by tweaking my blog’s category pages, but I think the lessons are also helpful for ecommerce sites.