While there aren’t many marketers who still feel you need to blog everyday, most will agree that you should blog often for a variety of reasons. However, I’m going suggest that it might be time to bring that sacred cow to the slaughter house and that, the more posts you publish, the more of a liability you are creating for … [Continue reading Why You Should Blog Less and Update More]
How to choose keywords for your blog? If you’ve ever seen me at a conference, giving a presentation, or ranting on any of the social media hangouts, chances are good that you’ve heard me pick on bloggers for not choosing their keywords properly when writing their posts. In this article, I’ll explain what I see as the real problem, why … [Continue reading How to Choose Keywords for Your Blog]
One of the things I often say that most bloggers get wrong is they sacrifice keyword focus for being clever, cute, or entertaining. Yes, it is important that you make your blog posts as interesting as possible; but you should never ignore the opportunity to tie into commercial concepts. Since I often get criticized for telling you what you do … [Continue reading How to Write Keyword Focused Articles and Posts About Timely Topics]
As you know I’m a big fan of the WordPress platform. Although it’s not the most optimal platform, there’s no question that it makes it easier to run a website. I was recently asked by Brian Clark of CopyBlogger to review Scribe SEO a new service/plugin for WordPress, one that was designed to help you do a better job of … [Continue reading Use Scribe SEO to Optimize Your WordPress Posts]
What Bestselling Authors Know About Writing Titles They vary by genre, but the majority of bestselling authors and editors return to the same hooks time and again to routinely sell obscene amounts of books. On the recommendation of Clayton Makepeace, a celebrity in the web’s direct response copywriting world, I decided to visit a bookstore and peruse the titles on … [Continue reading The Tales Silently Told By The Cannons Of Titles]
If you’ve spent any time visiting blogs lately chances are you’ve seen those small little photo’s accompained by a title or bit of text in or near the masthead. I’m not sure if it has a proper name, but most people I’ve talked to call it a carousel, in this tutorial I’m going to show you how to add one … [Continue reading How to Add a Carousel to Your Thesis Blog]
When you’re running a blog with affiliate links, one of the key factors that can increase your conversions, help you make more sales, and ultimately put more money in your pocket, is to have ads that are targeted to match the content. In this tutorial I’ll be showing you some tactics on how you can improve this targeting using tags.
Anytime a social media consultant starts talking to prospective clients and they bring up blogging, they talk about how RSS can be used to help them directly connect with their customers … the truth is in most cases it’s a BIG FAT LIE!
In old days newspapers and magazine figured out there where optimal times for publishing certain types of stories, example Tuesday was traditionally “Science Times Tuesday”. As old world publishers transitioned to online publishers those rules probably don’t apply anymore and just might be working against them.
The following is a tutorial on how to add a dynamic content slider to your Thesis wordpress theme. It’s easily adapted to work with any wordpress blog, but like everything it’s just easier with Thesis 🙂