Skittles Twitter Experiment I Call it a Win for Skittles

In case you missed it, the official skittles website located at Skittles.com last night redirected their entire homepage to a twitter search for the term [skittles]. I applaud their effort to embrace bold new ideas but their execution leaves a lot to be desired. I thought I’d run through some of them in hopes some of you might learn something:

  • Use a NSFW filter to keep porn, racial slurs, or just plain rude and  obnoxious comments of the stream. Twitter has one and used it during the presidential debates.
  • Add a leet speak filter again they need to filter out more more NSFW terms. Additionally use regular expression to filter out use of periods, spaces and dashes for NSFW terms.
  • Use a competition filter, don’t publish mentions of snickers, Mike & Ikes, or any other candy.
  • Filter out link drops, the potential for links to Goatcx, tubgirl or lemon party is too much (looks them up on your own if you don’t know what they are, be warned NSFW).
  • Filter out any scripting or HTML just to be safe.
  • Limit the number of times someone gets posted to once every 30 to 60 minutes. This will cut down on the likelyhood someone will fins a hole that lets bad info get through.
  • Don’t replace your product pages with wikipedia pages, pages that anyone can edit are too much of a target for people to mess with.
  • Keep as much of your existing web structure in place, don’t 301 or 404 it, having a massive sitewide shift like that isn’t a signal of quality to the search engines.
  • Leave some content on the pages for the search engines and don’t use an H1 tag with over 50 words in ok?
  • Grab all of your trademarked names and play with the community. I personally grabbed @skittlescandy for them so a bad person didn’t (hey skittles reach out I’ll get that over to you).

Lastly I’m going to take the position and call this is a WIN for skittles. Like Motrin did in the Motrin Moms “scandal” they will take hit and look like weenies in the eyes of the techno elite for some critical and 100% preventable mistakes. However in a few days they will be bathing in the mostly positive after glow of trying something different, getting a ton of attention, and a ton of links … so I say WAY TO GO SKITTLES!

For other viewpoint see

Skittles: Tweet the rainbow (or racial slurs)

Skittles Site Receives an Extreme Social Makeover

The New Skittles Website Is A Twitter Search For “Skittles”

Social Media Zeitgeist Takes Over Skittles.com

GraywolfSEO.com runs on the Genesis Framework

Genesis Framework

Genesis lets you to quickly and easily build amazing websites with WordPress. Whether you're a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.
It's that simple - start using Genesis now!


Take advantage of the 6 default layout options, comprehensive SEO settings, rock-solid security, flexible theme options, cool custom widgets, custom design hooks, and a huge selection of child themes ("skins") that make your site look the way you want it to. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.


tla starter kit

Advertisers:

  1. Text Link Ads - New customers can get $100 in free text links.
  2. BOTW.org - Get a premier listing in the internet's oldest directory.
  3. Need an SEO Audit for your website, look at my SEO Consulting Services
  4. TigerTech - Great Web Hosting service at a great price.
More in npb, npp, ntt, Social Media
Why You Should Be Worried About Google Search Wiki

I've been beating the drum about why personaized search and google's search wiki are bad since their rollout. Even though...

What if Google Was Wrong

Earlier this week Danny Sullivan and many others noted that MSN and ASK did a much better job of reporting...

Thesis Tutorial – How to Add Adsense Section Targeting

Using Adsense on your blog usually isn't the most profitable way to monetize it, but it is fairly quick and...

Close