What’s One Digg Worth

Back in October I conducted a little test to see what the value of making it to the homepage of Digg was actually worth, here are the results:<scroll down>

one-digg

Let’s go over the basics, I bought this URL in September. The first week in October I pushed it viral and it grabbed hold. So Basically I went from 0 to 19,000 visitors in that first week. The traffic has been slowly been trickiling down since then, but it seems to be leveling off at around 300-500 or so visitors a week (the last week in November has only 1 day of data) . It’s too early to expect any reasonable link counts, but Yahoo is reporting 50-ish inbounds. I didn’t place any links or solicit them, they all came from other people putting them in forums, blogs, and other places. One thing you should notice is the Google traffic is on a decline. Google only shows about 35 pages in the index the rest are supplemental, so Google is really looking for a little more inbound link love. However since I really wanted this to be an isolated experiment I haven’t promoted the site since that first week.

So what can you learn from all this, going after and getting involved in social media is definitely worth the effort. However you can’t rely soley on social media for all of your link building efforts, you need to mix in things like directory submissions, some traditional link development, content creation, article distribution, and a few other tactics as well.

Now for the shameless self promotion part of the post, if you’re looking for some help with getting involved with social media or link baiting visit my consulting page for more details.

Lastly if you were someone I showed this site to, don’t go dropping the URL below, send me an email instead, you never know will come by and see it first.

Update: No point digging anymore this one got buried

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