When I first started experimenting with video one of the things I was extremely concerned about was the lack of text on the page. I’ve been pleasantly surprised at the results so far.
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I’ve also gotten a quite a few backlinks as a result and from many new websites that previously were not linking to me. Sure the controversial angle was bound to draw some attention, but the informational/educational angle worked also. So don’t be afraid to try new things and step out of your comfort zone a little bit.