Shopping Cart SEO Tips

When you run an online ecommerce store with a shopping cart, it’s quite easy for your architecture and URL’s to enter into territory that’s not friendly for search engines. Here are some basic tips I recommend for everyone working with an online shopping cart.

SEO Case Study: Outbound Links

SEO Case Study: Outbound Links Experiment: To determine if outbound links help a page rank for a term hypothesis: By linking out to other websites you improve your “hub score” and become a resource for a particular search term (see Hilltop algorithm). Background: One of the questions that gets asked fairly frequently in search engine forums is do outbound links … [Continue reading SEO Case Study: Outbound Links]

How Google is Reverse Engineering Page Dates

In recent weeks I’ve noticed a disturbing new trend in Google SERP’s: Google has become much more aggressive at trying to reverse engineer the publication date of a post/page.

How to Handle Old Directory Listings, Links and off Topic Traffic

Today’s post is another answer to a question–this time from Nathan Schubert, who wants to know what you should do with old links from directories and websites that still drive traffic if you’ve changed the content on your website.

Google and Deep Crawling

I’m having quite a bit of difficulty getting deep crawls from Google recently. Adding new subdomains to existing sites in some cases sites that are 4 and 5 years old are taking over a month to get the just the main page on a new subdomain indexed. Yahoo seems to be doing ok by comparison, and you gotta luv’ that … [Continue reading Google and Deep Crawling]

Tips to Prevent Negative SEO

In mid July of 2012, Google sent out a wave of “unnatural linking warnings” to many webmasters. They later said you could ignore these warnings. This was followed up by a Microsoft clippy style passive aggressive letter saying they were going to discount the “unnatural links” but that you should file a re-inclusion request anyway. The whole situation is insane … [Continue reading Tips to Prevent Negative SEO]

Use Scribe SEO to Optimize Your WordPress Posts

As you know I’m a big fan of the WordPress platform. Although it’s not the most optimal platform, there’s no question that it makes it easier to run a website. I was recently asked by Brian Clark of CopyBlogger to review Scribe SEO a new service/plugin for WordPress, one that was designed to help you do a better job of … [Continue reading Use Scribe SEO to Optimize Your WordPress Posts]

Creating Head & Tail Content

Although I have mentioned head & tail content on this blog a few times, I haven’t devoted an entire post to it, which is probably an oversight on my part.

Detect Mobile Devices? Are You Cloaking Your Way To Bad Usability?

Gab Goldenberg wrote the Beginner’s Guide to Remote Usability Testing and about the mobile usability of text fields for Usability Post.

Why You Need Different Templates for Your Website

Recently I’ve been talking with some friends who don’t fit into the traditional SEO, publisher, or writer-with-delusional-dreams-of-becoming-a-famous-blogging-rock-star categories. They want to build and run websites in their spare time about subjects they are interested in. But they don’t want them to be  hobby websites; they want to use them to supplement their income. One of the lessons I’ve tried to … [Continue reading Why You Need Different Templates for Your Website]

How to Do A Content Audit of Your Website

If you have a website that’s been around for a few years and you’re looking for ways to make some improvements, one of the tactics I recommend is doing a content audit. 

Mini Skirts and Home Pages

Over at HighRankings.com there is a forum thread about much copy there should be on your homepage and whether there is an ideal length or word count. One of the moderators reply was priceless, so I’ll share it with you: “Copy should be like a woman’s skirt, long enough to cover the essentials, short enough to be interesting.”

The Role Social Media Plays In Crawling a Website

There have been many debates about the value social media plays in having content rank. While nothing has been definitively resolved, it has been shown to be beneficial in the short term. In this post I’d like to take a look at a different aspect: the impact social media has on crawling and indexing.

Predictive SEO

Many moons ago I was a draftsman/CAD (Computer Aided Design) operator for an HVAC (Heating Ventilating and Air Conditioning) engineering firm, or in regular language I drew blueprints for heating and cooling systems in home and buildings. Since w dealt with building engineers on a regular basis I learned a few things along the way. One was the concept of … [Continue reading Predictive SEO]

Top Posts From 2010

As 2010 draws to a close I’d like to thank you, the readers who come here a few times a week. I hope that maybe I’ve educated, entertained, or enriched you in some way, that you felt coming here was worth your time. With that in mind I’d like to recap here some of the top posts from 2010 and … [Continue reading Top Posts From 2010]

Paid Links, Pubcon and Matt Cutts

I went to two sessions today where Matt Cutts was speaking. First let me say whatever they are paying him at Google it’s probably not enough, he really does an excellent job making people feel good about Google, and puts a much better face on things than the people who get paid to do that. For those of you who … [Continue reading Paid Links, Pubcon and Matt Cutts]

Rot-13 and Google

You know one of the things that really gets my feathers all ruffled is people only giving half of the story. For example take this line from google’s latest blog entry The answers are in an old computer-geek code called ROT-13. Umm … sorry you left out the really interesting stuff that came thousands of years before Usenet and computer … [Continue reading Rot-13 and Google]

Why Everyone Should Turn Off Blog Comments

In the past I’ve spoken about why I turned off blog comments, but it was mostly from a time/labor perspective. Now I have another reason, one that affects everyone from an SEO Perspective. In some cases. leaving comments on will negatively impact your rankings and traffic.

WordPress SEO: How to Use RSS and Scrapers to Build Links

As of July 2012 I no longer recommend using this tactic, as it creates too many low quality links to your website When you run wordpress or any other blog for that matter, chances are your blog is getting scraped, and re-used without your permission. In this post I’ll show you how you can use this to your advantage to … [Continue reading WordPress SEO: How to Use RSS and Scrapers to Build Links]

How Mturk Protects My Site from Panda

Because Google’s Panda filter has so dramatically impacted many websites, there is a lot of speculation about which specific triggers activate  Panda’s filter.  I am not going to pretend that I know the exact causes.  However, I do know the warning signs that are common among Panda sites, and I am working to avoid them.