Creating Microsites for ORM

Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, I’ll cover the basic theory, give some tips on how to use them, and show you an example.

Building Links & Driving Traffic with How To Posts

When you are looking to build links and drive traffic, one of the time tested methods that continues to work is creating “how to” style posts. In this article, we’ll look at some examples and discuss how to get the most out of the tactic, how to take advantage of seasonal search/traffic volume, and some potential trouble spots to watch … [Continue reading Building Links & Driving Traffic with How To Posts]

Outbound Linking Can Boost Rankings

Many of the poorly ranking websites that I am asked to fix share a common problem – they do not link out to any websites.  Apparently, some people still think this is a terrible idea and go to extremes to never link out to anyone. Taking any idea to an extreme is generally never a good plan.  By changing the … [Continue reading Outbound Linking Can Boost Rankings]

Tips on How To Improve Your Website – Checklist

At the dawn of the internet websites were created without much thought as to what changes, if any, would need be made in the future. To keep your website relevant, gaining new links, keeping users satisfied and getting traffic from search engines, you need to have a maintenance plan. As with any maintenance plan small improvements performed regularly are better … [Continue reading Tips on How To Improve Your Website – Checklist]

Detect Mobile Devices? Are You Cloaking Your Way To Bad Usability?

Gab Goldenberg wrote the Beginner’s Guide to Remote Usability Testing and about the mobile usability of text fields for Usability Post.

Tips for Ajax for SEO

Whenever Ajax enter the conversation for an SEO or internet marketer, chances are good there will always be a deep sigh or an “ugh” face. While it is true that search engines are getting better at indexing this type of content, we still aren’t at the point that you can realistically rely on them to index it properly or even … [Continue reading Tips for Ajax for SEO]

When is Using Microsites a Good Idea

Microsites are often abused and looked down on as a tactic in the SEO world. They get used for the wrong situations, the wrong reasons, and to solve the wrong types of problems. In this post, I’ll talk about some of the bad ways Microsites get used and some of the ways you could use them to your advantage.

How to Create a Custom 404 Page

If you’ve spent any time on the internet, chances are you’ve seen silly, funny, or just plain insane custom 404 error pages. However, this article isn’t about creating one of those types of custom 404 pages; this is about creating a better 404 page that is not only helpful to your users but solves technical problems you might not even … [Continue reading How to Create a Custom 404 Page]

Who Are You Writing Blog Posts For

Who are you writing your blog posts for … people or search engines? Depending on your intended audience your posts can and should be radically different in tone and style. This concept is related to my my post on how to choose keywords for your blog posts. When you write a post or article on your blog you have to … [Continue reading Who Are You Writing Blog Posts For]

Why Rank Checking Is Not Critical (at least for me)

Recently, I was talking with Graywolf about rank checking, a topic that we disagree on.  Personally, I really enjoy debating business topics.  It helps me to see different ways of thinking.  I figured I would share my rant *cough* I mean debate points with you.

How Often Should You Update Your Website

When I talk with small business owners or look at their websites, one of the frequently-asked questions (or subject that I notice requires attention) is how often should you update your website, and how many websites are filled with outdated information.

How Mturk Protects My Site from Panda

Because Google’s Panda filter has so dramatically impacted many websites, there is a lot of speculation about which specific triggers activate  Panda’s filter.  I am not going to pretend that I know the exact causes.  However, I do know the warning signs that are common among Panda sites, and I am working to avoid them.

Condensing & Repositioning SEO Copy with Jquery Sliders

A note to eCommerce sites who put their “SEO copy” way down on the page where no human is ever going to see it: You’re not fooling anyone, least of all Google. We’ve all done it though, and that’s because there really was no other way. You don’t put ten paragraphs of content above your list of products on a … [Continue reading Condensing & Repositioning SEO Copy with Jquery Sliders]

The 18 Most Potent Things I Learned Writing An Ebook

My book on advanced SEO is finally done. The book’s printed and the PDF is ready. Last week I entered the preorder copies into the shipping fulfillment system . But it’s been an incredibly long slog … if memory serves, I started on this project sometime around fall 2009. October? So it’s now almost 2 full years later! Learn from … [Continue reading The 18 Most Potent Things I Learned Writing An Ebook]

How to Build Website Trust and Authority

While Google’s Panda update has many different aspects, one thing is certain: Google is looking for signals of trust, authority, and real branding. They are looking for signals that thin content mfa sites and thin content affiliates will have a hard time building. If you are a website or business owner, what are some thing you can do to send … [Continue reading How to Build Website Trust and Authority]

SEO for Your Competition

In my opinion, SEO for your competition is one of the more underutilized tactics today. You can try to optimize for your competition’s company name, products, or even comparison searches. In this post, I’ll take you through the process and what to watch out for. Anyone who has done any work in the ORM (Online Reputation Management) space can tell … [Continue reading SEO for Your Competition]

How to Create an Amazing About Us Page

About Us pages are one of the essential elements of a trusted website (see How to Make Your Website Seem More Legitimate); however, most people dread writing them or treat them as an after thought. But, with a little creativity, you can turn an ordinary “About Us” page into something really interesting. In this post, we’re going to take a … [Continue reading How to Create an Amazing About Us Page]

Can Small Businesses Really Do Their Own SEO

Recently, during the Q&A part of a conference session I was attending, someone asked, “Can small businesses do their own SEO?” It’s not an easy question to answer but, in a post Panda Update world … I think the answer is no.

Linkbait and Content Marketing – What Are Your Goals

One of the most difficult conversations I have with new or perspective clients is about Linkbait and content marketing and explaining how its real goal isn’t to drive sales but to build links, build awareness, and send social signals to the search engines. To make this post useful and actionable, I’m going to take you through the process/planning stage for … [Continue reading Linkbait and Content Marketing – What Are Your Goals]

Foreign Languages As A Competitive Differentiator

A common issue online marketers have is coming up with unique differentiators. SEOs have this problem – it takes virtually no effort for an intermediate or advanced SEO to understand a competitors’ main link acquisition strategies in an hour or less. That allows new entrants into the field to easily duplicate your hard, pioneering efforts. Affiliates have this problem – there … [Continue reading Foreign Languages As A Competitive Differentiator]