Nike Caught with Gym Shorts Down

There’s a bit of a bru-ha-ha over Joseph Jaffe’s Tiger Woods Nike commercial floating about on the web. It always strikes me as funny when a marketing rep for a large corporation comes out and says something like this:

Nike’s [Chris] Mike said he had not seen Jaffe’s ad, nor would he comment more broadly on consumer-generated media.

So which is it, are you clueless or incompetent? Were any of you paying attention when Kryptonite locks took a public beating? I guess it’s not really that surprising considering Nike doesn’t have a blog, even a lame Captain Morgan type one. Here’s my checklist for helping you stay clued in:

  • Go to MyYahoo and set up a news clipper alert for your company name and website
  • Go to Google News set up an alert for your company name and website
  • Go to Technorati and set up a RSS feed watchlist for your company name and URL
  • Go to Bloglines and subscribe to watchlist for your company name and URL

The first two come straigt to your inbox the last two you’ll need to monitor, once a day should help keep you clued in.

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