One of the problems I encounter on large client websites–or with clients who constantly add or update existing content–is getting this content into the index as quickly as possible. One of the tactics I recommend is using the homepage.
When I talk about adding dynamic content I mean in the main content section …
But how do you put this into practice? Here are some examples:
- Place links to your 10 most important products right on the homepage
- Run a seasonal website, changing the links on your homepage every month
- Publish new articles, putting the links on the homepage
- Update content or living URLs and put the links on the homepage
- Have a blog, making sure the links are here to your latest posts
At a time when Google places value on page speed, having excessive calls to the database on your most visited page doesn’t make a lot of sense. What I recommend is building static include files once a day, every few days, or once a week. This gives you the flexibility you need without the unnecessary overhead.
If you are looking for a way to include info from an rss feed (like a blog), here’s a nice and simple script you can use called rss lib. If you use it, be a nice guy and make a donation. Open source gpl stuff helps everyone.
Lastly, when I talk about adding dynamic content I mean in the main content section not the footer. Putting dynamic content in the footer has a purpose, but it is much more effective when it’s in the main body area.
photo credit: NASA Goddard Photo and Video