Internet Searchers: Fat, Dumb and Happy

According to two recent studies internet users are nowhere near as sophisticated as many people believe they are. Infact many are almost clueless which is good news for the marketing folk. Here are some experts:

Only one in six users of Internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds.

But only 38% of Web searchers even know of the distinction, and of those, not even half —47% say they can always tell which are paid. That comes out to only 18% of all Web searchers knowing when a link is paid.

Now surprisingly these same people feel confident in their searching ability

92% of those who use search engines say they are confident about their searching abilities, with over half of them, 52%, saying they are “very confident.”

Oh and the fat part? Well it’s January, and well lets say it’s a good time to be in the health and fitness sector.

USAToday
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