Internet Searchers: Fat, Dumb and Happy

According to two recent studies internet users are nowhere near as sophisticated as many people believe they are. Infact many are almost clueless which is good news for the marketing folk. Here are some experts:

Only one in six users of Internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds.

But only 38% of Web searchers even know of the distinction, and of those, not even half —47% say they can always tell which are paid. That comes out to only 18% of all Web searchers knowing when a link is paid.

Now surprisingly these same people feel confident in their searching ability

92% of those who use search engines say they are confident about their searching abilities, with over half of them, 52%, saying they are “very confident.”

Oh and the fat part? Well it’s January, and well lets say it’s a good time to be in the health and fitness sector.

Search Engine Watch runs on the Genesis Framework

Genesis Framework

Genesis lets you to quickly and easily build amazing websites with WordPress. Whether you're a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.
It's that simple - start using Genesis now!

Take advantage of the 6 default layout options, comprehensive SEO settings, rock-solid security, flexible theme options, cool custom widgets, custom design hooks, and a huge selection of child themes ("skins") that make your site look the way you want it to. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

tla starter kit


  1. Text Link Ads - New customers can get $100 in free text links.
  2. - Get a premier listing in the internet's oldest directory.
  3. Need an SEO Audit for your website, look at my SEO Consulting Services
  4. TigerTech - Great Web Hosting service at a great price.
More in SEO
Free High Paying Keywords from Threadwatch

If you're a player in the search engine field, and you haven't heard of threadwatch, I'm not sure what kind...

Mini Skirts and Home Pages

Over at there is a forum thread about much copy there should be on your homepage and whether there...

Information Architecture for Dummies

Yeah yeah I know some of you think I wear my jammies all day, goof off and blog constantly, but...