Do We Blog Backwards?

I came across Seth Godin’s work quite a few years ago when I read his book Permission Marketing. In fact a copy of it still sits on my bookshelf next to Don’t Make Me Think.

Now you may not know who Seth is but you know his work. If you’ve ever filled out a form online and checked a box saying it was ok for them to send you email marketing messages it was Seth’s idea. The idea was a good one, you would be happy to receive advertisements about products you were interested in. Of course like many good ideas it’s been abused and now you get spam about everything whether it’s related or not.

He’s a visionary, a man before his time. I started reading Seth Godin’s Blog a while ago. While I don’t agree with everything he says (See: The problem with search engine optimization) I think he’s intelligent, well thought out, in the loop, and worth reading.

A few days ago he had a post about blogs where he mentions how blog authors tend to write similarly to the way newspapers are written, assuming the reader comes back everyday. While instead they should be be more like books, giving the reader a brief catch-up if they come in in the middle.

Seth Godin’s Blog Post: Are blogs Backwards?

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