Why You Should Avoid Numbers in Your URL

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While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have top 500 playlists and AFI will always publish top 100 movies lists. However, as a responsible publisher, marketer, and SEO … [Continue reading Why You Should Avoid Numbers in Your URL]

Why Simple Websites Will Always Lead to Better SEO

Simple Websites

Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang wringing; but, a few non public changes later, things were sorted out. This, however, set a very bad example that … [Continue reading Why Simple Websites Will Always Lead to Better SEO]

How Google Continues to Kill Organic Results

Venus flytrap (Dionaea muscipula) with trapped fly

As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space and giving it to paid results, Google web properties, and to the Google Knowledge graph.

The Role Social Media Plays In Crawling a Website

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There have been many debates about the value social media plays in having content rank. While nothing has been definitively resolved, it has been shown to be beneficial in the short term. In this post I’d like to take a look at a different aspect: the impact social media has on crawling and indexing.

The Importance of Testing in SEO

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As a WebmasterWorld Moderator for the Google SEO section I am asked questions everyday and honestly most of them really upset me. I don’t mean a little upsetting, I mean like turning into a big green monster that starts saying “me hulk smash tings”. Why am I so worked up? Because the questions are simple and already answered? Nope. Just … [Continue reading The Importance of Testing in SEO]

Building a Niche Website

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Tips on how to build a successful niche website, that is easy to run and doesn’t require much maintenance.

Tips to Prevent Negative SEO

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In mid July of 2012, Google sent out a wave of “unnatural linking warnings” to many webmasters. They later said you could ignore these warnings. This was followed up by a Microsoft clippy style passive aggressive letter saying they were going to discount the “unnatural links” but that you should file a re-inclusion request anyway. The whole situation is insane … [Continue reading Tips to Prevent Negative SEO]

WordPress SEO: How to Use RSS and Scrapers to Build Links

scraper-links

As of July 2012 I no longer recommend using this tactic, as it creates too many low quality links to your website When you run wordpress or any other blog for that matter, chances are your blog is getting scraped, and re-used without your permission. In this post I’ll show you how you can use this to your advantage to … [Continue reading WordPress SEO: How to Use RSS and Scrapers to Build Links]

Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites

offline-embrace

I recently wrote a story How Brick and Mortar Stores Can Use eCommerce to Drive Sales about tips that eCommerce stores can use to drive traffic to their brick and mortar locations. However, what really needs to happen is offline stores and small businesses need to grow up and  stop hiding in the corner from online commerce bogeyman. They need … [Continue reading Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites]

Why You Need Different Templates for Your Website

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Recently I’ve been talking with some friends who don’t fit into the traditional SEO, publisher, or writer-with-delusional-dreams-of-becoming-a-famous-blogging-rock-star categories. They want to build and run websites in their spare time about subjects they are interested in. But they don’t want them to be  hobby websites; they want to use them to supplement their income. One of the lessons I’ve tried to … [Continue reading Why You Need Different Templates for Your Website]

SEO Secrets, Tips & Tricks – Why it’s Not Worth Your Time

seo-secrets

Whenever I go to a conference, or at least a dozen times a week by email, I get asked “What are some ‘SEO secrets’?” or “Hey–what keywords do you rank for, and can you show me some of your websites?” Until you have earned my trust, though, I’m really not going to show you anything. I made that mistake once … [Continue reading SEO Secrets, Tips & Tricks – Why it’s Not Worth Your Time]

SEO 101: Getting the Right URL Structure

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On my list of top 5 problems I encounter when doing client work, the number one problem is poor URL structure. In this post I’ll go over the basics, how to get it right, what are the most common problems, and how to fix them.

How to Write Blog Posts For Your Existing and Repeat Customers

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When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them into return/repeat customers.

Creating Microsites for ORM

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Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, I’ll cover the basic theory, give some tips on how to use them, and show you an example.

Building Links & Driving Traffic with How To Posts

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When you are looking to build links and drive traffic, one of the time tested methods that continues to work is creating “how to” style posts. In this article, we’ll look at some examples and discuss how to get the most out of the tactic, how to take advantage of seasonal search/traffic volume, and some potential trouble spots to watch … [Continue reading Building Links & Driving Traffic with How To Posts]

Outbound Linking Can Boost Rankings

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Many of the poorly ranking websites that I am asked to fix share a common problem – they do not link out to any websites.  Apparently, some people still think this is a terrible idea and go to extremes to never link out to anyone. Taking any idea to an extreme is generally never a good plan.  By changing the … [Continue reading Outbound Linking Can Boost Rankings]

Tips on How To Improve Your Website – Checklist

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At the dawn of the internet websites were created without much thought as to what changes, if any, would need be made in the future. To keep your website relevant, gaining new links, keeping users satisfied and getting traffic from search engines, you need to have a maintenance plan. As with any maintenance plan small improvements performed regularly are better … [Continue reading Tips on How To Improve Your Website – Checklist]

Detect Mobile Devices? Are You Cloaking Your Way To Bad Usability?

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Gab Goldenberg wrote the Beginner’s Guide to Remote Usability Testing and about the mobile usability of text fields for Usability Post.

Tips for Ajax for SEO

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Whenever Ajax enter the conversation for an SEO or internet marketer, chances are good there will always be a deep sigh or an “ugh” face. While it is true that search engines are getting better at indexing this type of content, we still aren’t at the point that you can realistically rely on them to index it properly or even … [Continue reading Tips for Ajax for SEO]

When is Using Microsites a Good Idea

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Microsites are often abused and looked down on as a tactic in the SEO world. They get used for the wrong situations, the wrong reasons, and to solve the wrong types of problems. In this post, I’ll talk about some of the bad ways Microsites get used and some of the ways you could use them to your advantage.