MSN AdCenter Review

Oilman has a review of the MSN AdCenter up. I finnally managed to sign in, my review will be somewhat less enthusiastic.

  • Thanks to comments from one of my readers I found out you can’t sign up when you are using firefox, you need to use IE. BIG MISTAKE!!! This set the tone for my whole interaction
  • They have an area called Order and this is the explanation:
    An order consists of a related list of keywords and ads. Within each order, you define when and where your ads will be displayed.
    clear as mudd.
  • Start and end date is preset for 1 year. What if I want my add to run until I say so? I now have to remeber to go and extend it. You can’t set the date for something like 12/28/2099 by typing in the field, you have to use the cutesy pop up calendar wizard
  • The keywords were a little vague on broad match, phrase match
  • When you enter the ad you have no idea whether you are #1 or #100, so putting in a bid is pure guesswork

In MSN’s defense this is a beta system so I could deal with it being rough around the edges. However FORCING ME to use IE simply makes my blood boil.

Technorati Tags: msn, msn.adcenter, search.engine.marketing

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