Google Adwords, Phishing and Identity Theft Concerns

So I helped friend set up a new adwords account, and they received a letter saying blah blah we’re having a hard time linking your credit card to your address we need you to fax over a copy of the credit card and a form of id like a drivers license (that’s the summary not actual words used). We wrote back to google (from the adwords site not replying) and they verified it was a legitimate request. I’ve never seen a request like this before (although I haven’t set up a new adwords account for a while to be honest) and the person is understandably worried about phishing and identity theft. So has anyone else ever seen or heard of a request like this?

For the record this is an actual legitimate flesh and blood person who is not me, and is not someone conjured up out of my imagination.

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