You can learn lots of things reading the SEOMoz Blog, I do and it’s one of the few SEO blogs I still subscribe to, but this weekend I was reminded of two things I thought I share with you.
First lets talk about Writeboard Friday. He could have easily called it something like SEOMoz video of the week, SEOMoz SEO video tips, or some other such title. However by naming it Whiteboard Friday you’ve come to expect some things. First off you expect it on Fridays, ok duh, but really producing videos is fun, producing them on a regular basis becomes work at some point. Having an obligation sets up an expectation you’ve got to fulfill, if you live up to your obligation the readers will come and they will subscribe.
Second in his If I had a Hammer video he talks about the difficulties and problems with scraping data and how they affect his tools. He comes right out acknowledges the problem, and tells you why it’s happening. Compare this to airlines who hold you hostage in the plane on a tarmac for seven hours giving you excuses. SEOMoz isn’t an airline but that’s not the point, the point is honesty with your customers, users, or audience.