So I’m cruising through my reader this AM and come across this piece on USA Today Hottest shows in Las Vegas. Lots of blah balh copy, but what I really want to see is the list of the 10 shows. Inside the middle of the article I follow the link to the slide show (yes slide show in the anchor text already has me jittery). I’m sent through a series advertising screens and end up here. On top of that I now have to “next” through 10 different screens.
This is where “small” publishers who aren’t tied to “old school” advertising metrics and execution methods have an advantage. Go for usability, give me what I want right away, don’t surround it with fluff, inject advertising interstitials, and try to carry the concept of magazine pages to the web with page views.