Merrick Lozano of PRLeap Gives Tips About Press Releases

This is the third time we’re speaking with Merrick Lozano of PRLeap, so let’s dive right in. The last time we talked here was 2007 when we spoke about local search. What’s new in the area of press releases that people should know about?

Doing Things That Are Press Worthy

Since search engines aren’t fond of paid linking and social network voting websites are on the decline, publishers have to look for new ways to get attention and links. While it may seem at first glance to be a bit old school, doing things that are “press worthy” are still an effective, legitimate method of getting links.