How to Add Search Shortcuts to Google Chrome.

Last week Danny Sullivan twittered he was looking for a creative commons image to use. Christine Churchill poked a little fun at me wondering how I was able to get that so quickly. The trick is using search shortcuts, and I’m going to show you how to do it.

FeedProxy.Google.com What The Heck is That

So What the heck is feedproxy.google.com why is it out there, what’s it being used for, why is google letting it be indexed, why are 164,000 pages in the index [site:feedproxy.google.com] and why is it ranking? it’s not like google places to much value on domain authority or anything … photo credit: dannysullivan

Why Big Brand Media Sites Are The Real Cesspool of the Internet

Eric Schmidt of Google famously remarked last year that “The internet is fast becoming a cesspool where false information thrives” and that brands were the way out. Well Eric I’m going to show you not only did you get it wrong , but you got it very wrong, not only are big brands just as responsible for the pollution of … [Continue reading Why Big Brand Media Sites Are The Real Cesspool of the Internet]

Information Architecture for Dummies

Yeah yeah I know some of you think I wear my jammies all day, goof off and blog constantly, but every now and then I do have to do some work. Information Architecture is one of those things I have to understand. For those of you who just zoned out like did high school chemistry class, wake up. Here’s a … [Continue reading Information Architecture for Dummies]

Reverse Mad Libs SEO

Here’s another quick and fast tip for you … people have habits. They are also repetitive and like to keep repeating things (intentional). If you run a website about Jessica Simpson and were getting lots of traffic for [Jessica Simpson cell phone pictures], pull a reverse mad libs on it. Take the noun out and substitute in every other possible … [Continue reading Reverse Mad Libs SEO]

Behold the Power of Authority

It’s been interesting to watch [Eco-Friendly Flip Flops]

AdSense Arbitrage: Tips, Tricks and Secrets

If you frequent any of the AdSense forums chances are you’ve come across the phrase ‘AdSense Arbitrage‘, while it’s been around for a while a lot of people don’t understand what it is, or how it works. While I’m not a big player in the arbitrage model I’ve been doing it profitably for a few months, so I can explain … [Continue reading AdSense Arbitrage: Tips, Tricks and Secrets]

SEO Case Study: Outbound Links

SEO Case Study: Outbound Links Experiment: To determine if outbound links help a page rank for a term hypothesis: By linking out to other websites you improve your “hub score” and become a resource for a particular search term (see Hilltop algorithm). Background: One of the questions that gets asked fairly frequently in search engine forums is do outbound links … [Continue reading SEO Case Study: Outbound Links]

Google and Deep Crawling

I’m having quite a bit of difficulty getting deep crawls from Google recently. Adding new subdomains to existing sites in some cases sites that are 4 and 5 years old are taking over a month to get the just the main page on a new subdomain indexed. Yahoo seems to be doing ok by comparison, and you gotta luv’ that … [Continue reading Google and Deep Crawling]

Is Google Playing Monkey Games With Real Time Search

Last week Google launched real time SERP’s, which included the possibility for twitter and facebook updates to appear in searches for popular information, news, or for someone’s name. The potential for libel and potential for spam has already been discussed. What hasn’t been addressed is the problems it can create for reputation management. Specificall, how it can create problems for … [Continue reading Is Google Playing Monkey Games With Real Time Search]

Mini Skirts and Home Pages

Over at HighRankings.com there is a forum thread about much copy there should be on your homepage and whether there is an ideal length or word count. One of the moderators reply was priceless, so I’ll share it with you: “Copy should be like a woman’s skirt, long enough to cover the essentials, short enough to be interesting.”

Top Posts From 2010

As 2010 draws to a close I’d like to thank you, the readers who come here a few times a week. I hope that maybe I’ve educated, entertained, or enriched you in some way, that you felt coming here was worth your time. With that in mind I’d like to recap here some of the top posts from 2010 and … [Continue reading Top Posts From 2010]

Paid Links, Pubcon and Matt Cutts

I went to two sessions today where Matt Cutts was speaking. First let me say whatever they are paying him at Google it’s probably not enough, he really does an excellent job making people feel good about Google, and puts a much better face on things than the people who get paid to do that. For those of you who … [Continue reading Paid Links, Pubcon and Matt Cutts]

Rot-13 and Google

You know one of the things that really gets my feathers all ruffled is people only giving half of the story. For example take this line from google’s latest blog entry The answers are in an old computer-geek code called ROT-13. Umm … sorry you left out the really interesting stuff that came thousands of years before Usenet and computer … [Continue reading Rot-13 and Google]

Eco-Friendly Flip-Flops

Eco-Friendly Flip-Flops are all the rage in cyberspace, virtual communities, and the search engine world. QuadsZilla is looking for Eco-Friendly Flip-Flops to save little Timmy. Over in the UK the Guardian wants Eco-Friendly Flip-Flops to come under close Scrutiny from Google. Happy to oblige search engine engineer Matt Cutts says there is little competition in the Eco-Friendly Flip-Flops market. The … [Continue reading Eco-Friendly Flip-Flops]

Mr Ploppy and Other Tools

That rapscallion of SEO Mr. Ploppy is at again with a list cool tools. My favorite is the Class C Backlinks Analyzer from the guys at WeBuildPages. Now I’d never suggest that you use it with Hub Finder or Google Touch Graph Browser, especially on your competitors … While I’m thinking about it, I’m really looking for a tool to … [Continue reading Mr Ploppy and Other Tools]

Liechtenstein Meets Long Island on the WWW

One of the things that always makes me think outside of the box is when “the real world” and “my outside life” intersects in serendipitous ways.

When Google Gets Mobile Detection Wrong

I have mentioned the dangers of having multiple versions of your website. On recent trip I had first hand experience with it as user as I searched for the term [jetblue parking laguardia]. Sending a desktop user to a mobile version is a bad user experience and not a problem you should have. Serve your content under one URL–just omit elements … [Continue reading When Google Gets Mobile Detection Wrong]

Danny Elfman, Serenada Schizophrana Carnegie Hall World premiere

Last night I attended the world premier of Danny Elfman’s Serenada Schizophrana at Carnegie Hall. The event was commissioned by the American Composers Orchestra. I’ve been a big fan of Danny Elfman ever since he I heard the soundtrack to Batman. He’s done a lot of other movies like Spiderman, Men in Black, Planet of the Apes, and Beetle Juice. … [Continue reading Danny Elfman, Serenada Schizophrana Carnegie Hall World premiere]

Category SEO For WordPress Blogs and Ecommerce

I solved (at least partly) my problem maintaining rankings over time. Old pages that used to get traffic are once again seeing inbound search visits. I did it by tweaking my blog’s category pages, but I think the lessons are also helpful for ecommerce sites.