13 Ways to Promote your Local Business for Free

Many local businesses struggle to find ways to promote themselves, get links, rank in search engines, and ultimately drive traffic to their websites. Most small businesses also have limited budgets making the task more difficult. For those businesses here are 13 ways you can promote your business online for free.

How to Add Search Shortcuts to Google Chrome.

Last week Danny Sullivan twittered he was looking for a creative commons image to use. Christine Churchill poked a little fun at me wondering how I was able to get that so quickly. The trick is using search shortcuts, and I’m going to show you how to do it.

Why Big Brand Media Sites Are The Real Cesspool of the Internet

Eric Schmidt of Google famously remarked last year that “The internet is fast becoming a cesspool where false information thrives” and that brands were the way out. Well Eric I’m going to show you not only did you get it wrong , but you got it very wrong, not only are big brands just as responsible for the pollution of … [Continue reading Why Big Brand Media Sites Are The Real Cesspool of the Internet]

Behold the Power of Authority

It’s been interesting to watch [Eco-Friendly Flip Flops]

Google and Deep Crawling

I’m having quite a bit of difficulty getting deep crawls from Google recently. Adding new subdomains to existing sites in some cases sites that are 4 and 5 years old are taking over a month to get the just the main page on a new subdomain indexed. Yahoo seems to be doing ok by comparison, and you gotta luv’ that … [Continue reading Google and Deep Crawling]

Mini Skirts and Home Pages

Over at HighRankings.com there is a forum thread about much copy there should be on your homepage and whether there is an ideal length or word count. One of the moderators reply was priceless, so I’ll share it with you: “Copy should be like a woman’s skirt, long enough to cover the essentials, short enough to be interesting.”

Eco-Friendly Flip-Flops

Eco-Friendly Flip-Flops are all the rage in cyberspace, virtual communities, and the search engine world. QuadsZilla is looking for Eco-Friendly Flip-Flops to save little Timmy. Over in the UK the Guardian wants Eco-Friendly Flip-Flops to come under close Scrutiny from Google. Happy to oblige search engine engineer Matt Cutts says there is little competition in the Eco-Friendly Flip-Flops market. The … [Continue reading Eco-Friendly Flip-Flops]

Liechtenstein Meets Long Island on the WWW

One of the things that always makes me think outside of the box is when “the real world” and “my outside life” intersects in serendipitous ways.

Danny Elfman, Serenada Schizophrana Carnegie Hall World premiere

Last night I attended the world premier of Danny Elfman’s Serenada Schizophrana at Carnegie Hall. The event was commissioned by the American Composers Orchestra. I’ve been a big fan of Danny Elfman ever since he I heard the soundtrack to Batman. He’s done a lot of other movies like Spiderman, Men in Black, Planet of the Apes, and Beetle Juice. … [Continue reading Danny Elfman, Serenada Schizophrana Carnegie Hall World premiere]

Category SEO For WordPress Blogs and Ecommerce

I solved (at least partly) my problem maintaining rankings over time. Old pages that used to get traffic are once again seeing inbound search visits. I did it by tweaking my blog’s category pages, but I think the lessons are also helpful for ecommerce sites.

Adsense Arbitrage: Automation and Button Pushing

As we saw in part II AdSense Arbitrage: Keyword Selection, finding the right set of circumstances where AdSense Arbitrage is going to work requires a bit of work. You’ve got to get a large enough set of related keywords, get some prices, and then compare and look for the right opportunity. If you read Rae’s blog then you might remember … [Continue reading Adsense Arbitrage: Automation and Button Pushing]

Matt Cutts on Link Brothels

So one of the more interesting panels at Pubcon was the organic site review with panelists, Tim Mayer, Matt Cutts, Barry Lloyd, Bruce Clay and Baked Jake moderating. In the first part of the session they reviewed bargaintravel.com and Matt recommended they stop interlinking all of their sites together. Later in the session they reviewed lendingtree.com and the footer section … [Continue reading Matt Cutts on Link Brothels]

Site Targeting and Niche Blogging

I’m not the first one to say this, and I surely won’t be the last but if you use AdSense on your blog you really need to pick a niche topic and stick with it. This point become especially important if you allow site targeting on your blog. I have advertisers who target this blog and I have absolutely no … [Continue reading Site Targeting and Niche Blogging]

The Affiliate Marketing Newbie’s Guide To Finding Niches

When I started out in internet marketing, I browsed around various lists of high paying keywords as well as some arbitrary lists that veterans just decided to share [without explanations] on their blogs.

Google Search Tricks, Tips and Hints

Even though I work in the search engine space I have a lot of the same bad search habits that most people have. I expect Google to know that when I type in [Wedding Band] it should know whether I’m looking for jewelry or musicians. With that in mind I’m going to provide some tips to help you use Google … [Continue reading Google Search Tricks, Tips and Hints]

How Google Calendar Can Screw Up Appointments When Changing Timezones

While I don’t make my use of  Google products like Google Apps and Google Reader secret it still continues to amuse some people when I do.  However a few weeks ago when I went to SES San Jose, I encountered a new “feature” that occurs when you change time zones, and it didn’t do me any favors.

Google Trust and Librarians

So what websites does Google trust? Well we all have our own theories, but I think there are a few clues in the Google Newsletter for Librarians: January Edition.

Optimal Titles: SEO Case Study

SEO Case Study: Optimal Title Structure Experiment: To determine what the optimal structure is for a title soley for page ranking. Hypothesis: Page titles are one the most important on page ranking factors, and achieving the best layout will help a page rank for it’s desired phrase. I believe that that [Keyword Phrase : Title] will rank higher than any … [Continue reading Optimal Titles: SEO Case Study]

Information Architecture for Dummies

Yeah yeah I know some of you think I wear my jammies all day, goof off and blog constantly, but every now and then I do have to do some work. Information Architecture is one of those things I have to understand. For those of you who just zoned out like did high school chemistry class, wake up. Here’s a … [Continue reading Information Architecture for Dummies]

SEO Case Study: Outbound Links

SEO Case Study: Outbound Links Experiment: To determine if outbound links help a page rank for a term hypothesis: By linking out to other websites you improve your “hub score” and become a resource for a particular search term (see Hilltop algorithm). Background: One of the questions that gets asked fairly frequently in search engine forums is do outbound links … [Continue reading SEO Case Study: Outbound Links]