Many local businesses struggle to find ways to promote themselves, get links, rank in search engines, and ultimately drive traffic to their websites. Most small businesses also have limited budgets making the task more difficult. For those businesses here are 13 ways you can promote your business online for free.
Last week Danny Sullivan twittered he was looking for a creative commons image to use. Christine Churchill poked a little fun at me wondering how I was able to get that so quickly. The trick is using search shortcuts, and I’m going to show you how to do it.
Eric Schmidt of Google famously remarked last year that “The internet is fast becoming a cesspool where false information thrives” and that brands were the way out. Well Eric I’m going to show you not only did you get it wrong , but you got it very wrong, not only are big brands just as responsible for the pollution of … [Continue reading Why Big Brand Media Sites Are The Real Cesspool of the Internet]
Google recently announced they will start to pre-render pages in Chrome to “improve the user experience.” IMHO this represents nothing more than the latest effort by Google to throw publishers under the bus to gain market share for one of their products and ultimately give them more data about their users to better target their advertising.
Dear Matt Cutts, will you please stop waking up my wife in bed! Ok, sure, I’m having a bit of fun. Matt Cutts isn’t really stopping by my house, and I certainly hope he’s not in my bedroom. He is, however, waking up my wife … or, more correctly, his webmaster central YouTube videos are …
I have mentioned the dangers of having multiple versions of your website. On recent trip I had first hand experience with it as user as I searched for the term [jetblue parking laguardia]. Sending a desktop user to a mobile version is a bad user experience and not a problem you should have. Serve your content under one URL–just omit elements … [Continue reading When Google Gets Mobile Detection Wrong]
If you were paying attention, late last week you saw a guest post that published Thursday night. This was an interesting post, as it provided some in-the-trenches, first-hand analysis of a website that was ranking and why. However, the downside was that this analysis named a specific website, where/how they where getting links and ranking, and crossed the line. It’s … [Continue reading Risks, Apologies and Learning From Your Mistakes]
As 2010 draws to a close I’d like to thank you, the readers who come here a few times a week. I hope that maybe I’ve educated, entertained, or enriched you in some way, that you felt coming here was worth your time. With that in mind I’d like to recap here some of the top posts from 2010 and … [Continue reading Top Posts From 2010]
While I may be on the leading edge of consumption trends (translation: I’m a spoiled geek who likes new shiny gadgets), I think it’s important to understand how things work and how they might look to the public at large in a few years.
In the past few weeks Facebook has been publicly criticized over privacy policies; however, when Google invades people’s privacy, the offenses don’t receive the same level of scrutiny or public outrage.
Chances are you’ve seen me complain about Google local suggest throwing local results in for queries that shouldn’t be local. IMHO unless I specify a local parameter you shouldn’t be suggesting one. I understand that might be personal preference. Recently, however, I’ve seen queries with local results that contradict the one included in the search term. IMHO this reaffirms how broken and … [Continue reading Google Local Suggest Nearly Broken and Mostly Useless]
In recent weeks Google has been launching a higher than usual amount of new products. Many will say they are moving in the wrong direction. Many of these products appear to have been launched without fully considering the weaknesses they will have to spam. Instead of rushing “shiny new cat toys” out the door that keep their developers happy and … [Continue reading Google Suggest – Broken and Filled with Porn and Children]
Early Friday morning the Wall Street Journal published an op-ed piece from Eric Schmidt on how Google can help the dying newspaper industry. Later that same afternoon Google announced they were “turning on” personalized search for everyone. While these two events were connected because the occurred on the same date, they are also a clear signal of Google’s direction: going forward.
I get to see a lot of twitter products and software, some of it in beta version before launch, some of it just after launch. Truth be told most of them suck and only do one thing really well. Seeing how twitter has become an essential part of most websites’ marketing plans, it’s really hard to get behind a product … [Continue reading Easytweets Review]
While I’m well known for being critical of many of the things Google does, I’m also a power user of site and many of their tools. Being a power user gives me a unique insight to see some areas these tools could be improved. This post is written in the spirit of constructive criticism, since I know my posts sometimes … [Continue reading 25 Things I’d like to See Google Fix]
While there are a lot of advantages to having a large social graph (aka friending everyone and their bots), there are also advantages to having a more tightly managed social graph. If you keep your address book/contact list filled with people you talk with on a regular basis, you can use facebook to help fill in your missing data.
When twitter lists first came out and I commented about how awesome they are, I also warned they had the potential to become a tool for evil and create reputation management problems. Since no one paid attention, I figured what better way to illustrate the problem than to see it in action?
Despite what you may have read, Google secretly has a love affair with thin affiliates. Like a techie and Gizmodo, Google can’t get enough of affiliate marketers who build sites with no value add. If Google has its own internal Twitter, Eric Schmidt would tweet, “I heart affs who rely on search to power their business model.” Why?