Google FINALLY Admits That GWO Could F*** Up Your Rankings

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Google’s official line on their Google Website Optimizer (GWO) A/B testing tool was that using it would not make your site trip a cloaking filter (since essentially A/B or MVT testing shows different versions of the same page to different people). They claimed it was SEO-safe in other words. BULL****.

10 Commandments of Affiliate Web Design

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This is a guest post by Gab Goldenberg, author of the advanced SEO book. Get a free chapter on link building here and check out his book affiliate program – the site boasts a 5.5% conversion rate to sale! Affiliate web design is not only unique because it’s purpose is to generate conversions – in contrast to providing an outlet … [Continue reading 10 Commandments of Affiliate Web Design]

Condensing & Repositioning SEO Copy with Jquery Sliders

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A note to eCommerce sites who put their “SEO copy” way down on the page where no human is ever going to see it: You’re not fooling anyone, least of all Google. We’ve all done it though, and that’s because there really was no other way. You don’t put ten paragraphs of content above your list of products on a … [Continue reading Condensing & Repositioning SEO Copy with Jquery Sliders]

The 18 Most Potent Things I Learned Writing An Ebook

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My book on advanced SEO is finally done. The book’s printed and the PDF is ready. Last week I entered the preorder copies into the shipping fulfillment system . But it’s been an incredibly long slog … if memory serves, I started on this project sometime around fall 2009. October? So it’s now almost 2 full years later! Learn from … [Continue reading The 18 Most Potent Things I Learned Writing An Ebook]

Foreign Languages As A Competitive Differentiator

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A common issue online marketers have is coming up with unique differentiators. SEOs have this problem – it takes virtually no effort for an intermediate or advanced SEO to understand a competitors’ main link acquisition strategies in an hour or less. That allows new entrants into the field to easily duplicate your hard, pioneering efforts. Affiliates have this problem – there … [Continue reading Foreign Languages As A Competitive Differentiator]

An Introductory Guide to SEO for Real Estate Websites

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3 Steps to Better Rankings and More Traffic It’s no secret that when it comes to SEO, a lot of real estate websites are in bad shape. If you are a broker or a service provider, there’s a great deal of potential in your online presence. For the vast majority of people – 90% according to a survey conducted by … [Continue reading An Introductory Guide to SEO for Real Estate Websites]

How To Add Thesis Teasers To A Static Homepage

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So you’ve got Thesis for your WordPress site (and if you haven’t got Thesis yet go and check out Michael’s excellent Thesis review to find out why you should) and you want to use a static homepage to give your visitors a consistent experience when they visit your site.  The problem is that you really like the look of Thesis’ … [Continue reading How To Add Thesis Teasers To A Static Homepage]

5 Ways to Get More Customer Referrals

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Every business will probably agree that customer referrals are awesome!  Not only do they have a much lower acquisition cost than customers obtained from traditional marketing efforts, but conversion rates are usually much higher as well.   The amount of referral business you have is a good measure of success of your marketing efforts.  There are numerous ways to get referrals … [Continue reading 5 Ways to Get More Customer Referrals]

Who’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs

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I’ve been promoting my advanced SEO book‘s free chapter for a while now and, since virtually the beginning, I’ve seen a remarkable trend in my data. That trend is a roughly 14% unsubscribe rate. About 1 in 7 people who choose to get a free sample chapter go on to unsubscribe. Aweber email stats show that 59 out of 412 … [Continue reading Who’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs]

Your Facebook Fan Page – 5 Ways to Make the Most of It

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If your business targets consumers, do you already have a Facebook fan page?  If not, why?  With more than 350 million active Facebook users, it is time to embrace social media and let it help grow your business.  Not only is Facebook a great place to expose yourself to thousands of new customers, but Google is now using content from … [Continue reading Your Facebook Fan Page – 5 Ways to Make the Most of It]

Repeat Business: There’s More of You to Love

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Are you familiar with the following concept?  It is much easier and more cost effective to sell to existing customers than it is to acquirer a new one.  Which one would you rather have?  Sell 50 items to 5 people or 50 items to 50 people.  When you are designing and tweaking your marketing campaigns, be sure to include your … [Continue reading Repeat Business: There’s More of You to Love]

Badges & Widgets Can Take Your Rankings to the Top!

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SEOmoz has mentioned it before in their link building videos that badges and widgets are a great way to get links, but can they really help you get to the top for very competitive terms?  I believe so and have some proof to demonstrate it.  Most badges I have seen are some type of image that is hyperlinked to the … [Continue reading Badges & Widgets Can Take Your Rankings to the Top!]

You’re All Wrong! Paid Links From Offtopic Sites Do Count

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“Paid links from off topic sites get devalued and flagged.” A common claim by otherwise savvy SEOs such as Ross Hudgens. Ross, would you take three links from the Wall Street Journal if its reporters write about internet marketing? Would you buy those links?

How Do You Measure ‘IT’?

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I’ve been doing SEO for a few years, with specific focus on social media and ways businesses can find their audience, their prospects and make money out of utilizing social media to generate leads. What I am still troubled to see, maybe because I live and breathe this industry, is that social media still seems a place where businesses fail.

No More Link Begging: 4 Engagement Methods for Content-Based Link Building

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Link begging is the practice of identifying link prospects, usually through competitor backlink analysis, and then contacting each one of those sites and begging for a link. Link begging typically ignores the original context of the link, as well as the probable motivation of the linker. Not only that, it’s potentially destructive to an organization’s industry relationships and the link … [Continue reading No More Link Begging: 4 Engagement Methods for Content-Based Link Building]

Outsourcing Content Creation Vs. Hiring in House

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One of the first considerations for a web site owner is how to get the content you need at fair prices. Most serious web site developers have little to no time to create the most important aspect of a web site – the content. Outsourcing content creation to a company has many advantages. However, hiring in house writers can give … [Continue reading Outsourcing Content Creation Vs. Hiring in House]

Outrank Your Competition By Taking One More Step

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I love competition. I compete against just about anyone, at just about anything. For the last few years, competitive webmastering has been my focus. I like to start a site in a small to medium sized niche, and outrank everyone. There are two niches that I hold the top 5 spots for, and it’s exciting. Let me give you a … [Continue reading Outrank Your Competition By Taking One More Step]

When To Pay Top Dollar for Copy

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It took Leo Tolstoy six years to craft the 460,000-word War and Peace. A cheap copywriting service could churn out as many words for your website for just $9,200 (at 2 cents a word) over the course of a few weeks. Added to this, standards of literacy and attention spans on the web are plummeting. We’re all illiterate More than … [Continue reading When To Pay Top Dollar for Copy]

Is Your Schlock Writing Dismembering Infants?

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Schlock writing is bad. Schlock writing is bad because it is uninteresting. By uninteresting, I mean that writing in a schlocky manner is generic. Schlock writing is styleless and schlock is flat.

7 Tips To Make Training Your Web Team Merry

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Training is easily perceived as a chore by inhouse web teams, but it doesn’t have to be. Here are 7 easily-implemented tips to make training fun and get your staff’s buy-in.