In the last few weeks, Google has announced its support of Google Author Profiles. While the rollout and acceptance has been limited, for those of us who have been around the block a few times, it’s easy to see that this will become the next big spam tactic like link exchanges, article directories, guest posts, and page rank sculpting.
To be perfectly clear, at the moment this article was written, there is no evidence of any kind that having an author account in any way helps your website. However, if you watch this video, it’s clear that Google does want to use it as a signal in the future.
While it remains to be seen how important having a Google Author Profile linked to your website will be, it’s not a huge leap of faith to think it will play a role. What will be interesting to see is whether having multiple author profiles linking to your website will play an incremental role.
Once Google gets past the beta startup testing phase, it makes sense for them to try to get magazines and newspapers on board. Having multiple expert author profiles like the New York Times, Sports Illustrated, Readers Digest, or Motor Trend could be a huge indicator of trust. Having multiple authors linking to smaller sites would be something Google could look upon favorably. Once such a situation exists, it’s not a huge leap to see guest author requests coming to your website, and mentioning that they will link to you from their profile. We could even enter a paid scenario in which websites that are looking to build trust seek out authors who will write and link to a website in exchange for “compensation.”
What are the takeaways from this post:
- Work toward getting as many of of your current authors into the Google author program. Have them link back to your website.
- When new guest author opportunities present themselves, give preferential treatment to authors who are part of the program.
- Only work with authors who are real and create good, high-quality content.
- Stay away from shady or fake profiles that are more concerned with the link than with the content.
photo credit: Photospin