Tips to Prevent Negative SEO

In mid July of 2012, Google sent out a wave of “unnatural linking warnings” to many webmasters. They later said you could ignore these warnings. This was followed up by a Microsoft clippy style passive aggressive letter saying they were going to discount the “unnatural links” but that you should file a re-inclusion request anyway. The whole situation is insane … [Continue reading Tips to Prevent Negative SEO]

Matt Cutts on Link Brothels

So one of the more interesting panels at Pubcon was the organic site review with panelists, Tim Mayer, Matt Cutts, Barry Lloyd, Bruce Clay and Baked Jake moderating. In the first part of the session they reviewed bargaintravel.com and Matt recommended they stop interlinking all of their sites together. Later in the session they reviewed lendingtree.com and the footer section … [Continue reading Matt Cutts on Link Brothels]

Corporate Black Hat SEO Terminology

So now that more and more companies are getting involved in one form or another of search marketing, chances are at some point some of you may get a call from, and actually end up pitching for the occasional consulting gig. To help you transition from working in your bathing suit to a pinstripe suit you may need to revise … [Continue reading Corporate Black Hat SEO Terminology]

Using Sponsored Blog Themes For Reputation Management

This is the second time I’ve encountered this technique in the past few months so I thought I’d spend some time explaing what it is, what to watch out for, and how it could be problematic for you.

Million Dollar Home Page Stats

Seeing how it’s almost the end of the year and the Million Dollar Home page is now almost completely sold out, I can share some stats. I had a site I was willing to sacrifice in case it blew up in my face, so I bought a box for $100. I put up some adsense on it (no I’m not … [Continue reading Million Dollar Home Page Stats]

Will Google Author Accounts Become the Next Spam Tactic

In the last few weeks, Google has announced its support of Google Author Profiles. While the rollout and acceptance has been limited, for those of us who have been around the block a few times, it’s easy to see that this will become the next big spam tactic like link exchanges, article directories, guest posts, and page rank sculpting.

Who’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs

I’ve been promoting my advanced SEO book’s free chapter for a while now and, since virtually the beginning, I’ve seen a remarkable trend in my data. That trend is a roughly 14% unsubscribe rate. About 1 in 7 people who choose to get a free sample chapter go on to unsubscribe. Aweber email stats show that 59 out of 412 … [Continue reading Who’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs]

Paid Links, Pubcon and Matt Cutts

I went to two sessions today where Matt Cutts was speaking. First let me say whatever they are paying him at Google it’s probably not enough, he really does an excellent job making people feel good about Google, and puts a much better face on things than the people who get paid to do that. For those of you who … [Continue reading Paid Links, Pubcon and Matt Cutts]

Reputation Management – Case Study, Part I

Since my experiment in reputation management is actually getting much more interesting than I planned I thought I should go back and do a proper writeup.

Creating Better Auto-Generated Text

Over the past two weeks we’ve taken a look at different aspects of copywriting, including aspects such as the value of good copy, outsourcing your content, and tools to make your content better. To round out the series I thought I’d touch on auto-generated content and how to make it better.

The Dark Side of Social Media Optimization

Rand came out with a kick ass post on Social Media Optimization for those of you who lean a little more towards the dark side, here are some things to think about.

Dave Pasternack of Did-it.com Spamming MyBloglog

I got a tip that our friend Dave Pasternack has taken to spamming MyBloglog now. Pretty nice, one community is his own bio page at Did-it, the other is Did-it.com main site and the third is his CafePress shop. Which is particularly funny because they left out the Did-it.com actual blog, way to go for relevancy there guys! Almost as … [Continue reading Dave Pasternack of Did-it.com Spamming MyBloglog]

Google Knols and Opportunity

Since I spent the early part of the week discussing how Google Knols will ruin the internet, I thought it might also be fun to discuss potential ways you can use it to your advantage.

Is My Website Banned in Google?

One of the more difficult problems to diagnose is has your website been banned or is there something else wrong? I have the unfortunate task of trying to diagnose the problem for one of my sites and I thought it might be educational to let you in on the process.

A Good Accountant or a Blackhat Spammer SEO

So here’s a question for the Jason Calacanis’s and Robert Scoble’s of the world. Why is an accountant who knows the regulation and codes and takes advantage of tax loopholes that save you thousands of dollars each year good, But SEO’s who take advantages of loopholes and flaws in Google’s algorithm to bring you traffic that makes you thousands of … [Continue reading A Good Accountant or a Blackhat Spammer SEO]

How to Invalidate Wikipedia Articles

Recently Google announced they are experimenting with including Wikipedia in Google News. Personally I’m not a fan of Wikipedia, so I think this is the perfect opportunity to share some tactics on how to make Wikipedia a whole lot more fun.

The Paid Link Blog Meme

Since it’s been over 48 hours since the last what are your 5 favorite toothpaste flavors meme I think I’m safe to start a new one. However this one’s going to be a bit different.

There’s No Crying in Black Hat SEO

SEO is clearly an emerging industry every day more and more people decide to try their hands at learning techniques to increase their rankings. However many of these newbies give in to the dark side thinking it’s faster, quicker, and easier. However many of these same people end up getting their websites or their clients websites banned. So for those … [Continue reading There’s No Crying in Black Hat SEO]

Blue Widgets – Google and CSS Files

With all this talk about Google Crawling CSS files I thought it might be nice to get an idea what’s within guidelines and what’s not.

Six Degrees of a Lesbian Porn Scraper

Perhaps you’ve heard of the play or seen the movie Six Degrees of Separation. One of the elements of the movie was that everyone is no more than six people (degrees) away from anyone else on the planet, the trick of course is finding the right six people. This led to the (in)famous game Six Degrees of Kevin Bacon, where … [Continue reading Six Degrees of a Lesbian Porn Scraper]