A Good Accountant or a Blackhat Spammer SEO

So here’s a question for the Jason Calacanis’s and Robert Scoble’s of the world. Why is an accountant who knows the regulation and codes and takes advantage of tax loopholes that save you thousands of dollars each year good, But SEO’s who take advantages of loopholes and flaws in Google’s algorithm to bring you traffic that makes you thousands of … [Continue reading A Good Accountant or a Blackhat Spammer SEO]

Google MFA and No Way Out!

I know Werty showed something similar to this at pubcon, but this is as bad as I’ve ever seen it. 12 sponsored ads on a page and almost no way out but to click the ads. Yes I know there are two links in the upper right but well seems a bit like an MFA site to me (screen shot … [Continue reading Google MFA and No Way Out!]

Blue Widgets – Google and CSS Files

With all this talk about Google Crawling CSS files I thought it might be nice to get an idea what’s within guidelines and what’s not.

Million Dollar Home Page Stats

Seeing how it’s almost the end of the year and the Million Dollar Home page is now almost completely sold out, I can share some stats. I had a site I was willing to sacrifice in case it blew up in my face, so I bought a box for $100. I put up some adsense on it (no I’m not … [Continue reading Million Dollar Home Page Stats]

Corporate Black Hat SEO Terminology

So now that more and more companies are getting involved in one form or another of search marketing, chances are at some point some of you may get a call from, and actually end up pitching for the occasional consulting gig. To help you transition from working in your bathing suit to a pinstripe suit you may need to revise … [Continue reading Corporate Black Hat SEO Terminology]

Is My Website Banned in Google?

One of the more difficult problems to diagnose is has your website been banned or is there something else wrong? I have the unfortunate task of trying to diagnose the problem for one of my sites and I thought it might be educational to let you in on the process.

There’s No Crying in Black Hat SEO

SEO is clearly an emerging industry every day more and more people decide to try their hands at learning techniques to increase their rankings. However many of these newbies give in to the dark side thinking it’s faster, quicker, and easier. However many of these same people end up getting their websites or their clients websites banned. So for those … [Continue reading There’s No Crying in Black Hat SEO]

Google Reader – The Borg is Watching

The blogosphere is buzzing today about the new stats being published by the Google reader, however I’d like to take a slightly more cynical look at things.

Link Payola in the A-List Blog World

Added: The following comment is from Guy Kawasaki about this incident, I moved them to the top since it is relevant to the issue – mg I was given the camera because I am doing a big favor for a photo conference. Arguably, the camera cost me $15,000. I didn’t have to review it. – Guy Kawasaki I like Guy … [Continue reading Link Payola in the A-List Blog World]

Creating Better Auto-Generated Text

Over the past two weeks we’ve taken a look at different aspects of copywriting, including aspects such as the value of good copy, outsourcing your content, and tools to make your content better. To round out the series I thought I’d touch on auto-generated content and how to make it better.

Reputation Management – Case Study, Part I

Since my experiment in reputation management is actually getting much more interesting than I planned I thought I should go back and do a proper writeup.

Using Sponsored Blog Themes For Reputation Management

This is the second time I’ve encountered this technique in the past few months so I thought I’d spend some time explaing what it is, what to watch out for, and how it could be problematic for you.

Hey Network Solutions Sniffing Domain Searches By Chance …

People have been making accusations that domain companies have been sniffing customers searches for quite some time now. No one has any hard conclusive proof, but you have to admit it’s hard to make a case why network solutions might have registered this one, check out the whois http://www.youguysseriouslyregistereverythingisearch.com/

Who’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs

I’ve been promoting my advanced SEO book’s free chapter for a while now and, since virtually the beginning, I’ve seen a remarkable trend in my data. That trend is a roughly 14% unsubscribe rate. About 1 in 7 people who choose to get a free sample chapter go on to unsubscribe. Aweber email stats show that 59 out of 412 … [Continue reading Who’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs]

Matt Cutts on Link Brothels

So one of the more interesting panels at Pubcon was the organic site review with panelists, Tim Mayer, Matt Cutts, Barry Lloyd, Bruce Clay and Baked Jake moderating. In the first part of the session they reviewed bargaintravel.com and Matt recommended they stop interlinking all of their sites together. Later in the session they reviewed lendingtree.com and the footer section … [Continue reading Matt Cutts on Link Brothels]

You’re All Wrong! Paid Links From Offtopic Sites Do Count

“Paid links from off topic sites get devalued and flagged.” A common claim by otherwise savvy SEOs such as Ross Hudgens. Ross, would you take three links from the Wall Street Journal if its reporters write about internet marketing? Would you buy those links?

Tips to Prevent Negative SEO

In mid July of 2012, Google sent out a wave of “unnatural linking warnings” to many webmasters. They later said you could ignore these warnings. This was followed up by a Microsoft clippy style passive aggressive letter saying they were going to discount the “unnatural links” but that you should file a re-inclusion request anyway. The whole situation is insane … [Continue reading Tips to Prevent Negative SEO]

Mosquito Ringtones and why New York Times Cloaking Sucks for Usability

Go ahead search for [mosquito ringtone] which do you think is better CLOAKED New York Times Article or a the actual Washington Post article on mosquito ringtones? The only good part is once everyone is cloaking spammer, no one is …

How to Be Crafty and Mask Affiliate Links

Fine since Matt started this whole thing on hiding links and how people do it in really silly ways like putting nonsense in the onMouseOver WindowStatus I thought why not have a little fun and throw out a nice tip on how to mask your affiliate links.

How To Shoot Yourself in The Foot With Bad Plan and a Bad CMS Implementation

One of the biggest mistakes really large publishers make today is doing SEO like it’s 1999. They throw up hundreds, thousands, and sometimes millions of pages, with the belief that more is better. This has grown exponentially with web 2.0 and blogging apps and cross-tagging, listing and publishing content in multiple spots. Here’s an example that’s pretty typical of a … [Continue reading How To Shoot Yourself in The Foot With Bad Plan and a Bad CMS Implementation]