How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property

If there is one thing Google is good at, it’s framing themselves and their actions as being “good for the user” and for the benefit of others while playing down how their actions are self-serving. However, those of us who have been around the block a few times know that Google plays fast and loose with rules, employing them when … [Continue reading How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property]

How Google Continues to Kill Organic Results

As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space and giving it to paid results, Google web properties, and to the Google Knowledge graph.

Is Having a High Exit Rate Bad

Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many marketers put undue focus and weight on factors like bounce rate and exit rate instead of taking a more holistic look at the statistics in relation to one another and what they really mean.

Google Search Tricks, Tips and Hints

Even though I work in the search engine space I have a lot of the same bad search habits that most people have. I expect Google to know that when I type in [Wedding Band] it should know whether I’m looking for jewelry or musicians. With that in mind I’m going to provide some tips to help you use Google … [Continue reading Google Search Tricks, Tips and Hints]

How Google Calendar Can Screw Up Appointments When Changing Timezones

While I don’t make my use of  Google products like Google Apps and Google Reader secret it still continues to amuse some people when I do.  However a few weeks ago when I went to SES San Jose, I encountered a new “feature” that occurs when you change time zones, and it didn’t do me any favors.

Google Trust and Librarians

So what websites does Google trust? Well we all have our own theories, but I think there are a few clues in the Google Newsletter for Librarians: January Edition.

Is a High Bounce Rate Bad?

Is having a high bounce rate bad? It depends. In this post, we will be looking at bounce rate in association with other factors to help you spot a bad high bounce rate from a high bounce rate you don’t need to be worried about.

Optimal Titles: SEO Case Study

SEO Case Study: Optimal Title Structure Experiment: To determine what the optimal structure is for a title soley for page ranking. Hypothesis: Page titles are one the most important on page ranking factors, and achieving the best layout will help a page rank for it’s desired phrase. I believe that that [Keyword Phrase : Title] will rank higher than any … [Continue reading Optimal Titles: SEO Case Study]

Google Knows Where I Live

Last night I was using Google Maps to get directions and noticed a new feature, a camera icon located next to each of the steps on Google Maps. When I clicked on the icon I saw a picture of my house!

How to Turn Off Personalized Search in Google Chrome

With the impending arrival of Google OS I’ve been spending more time in Google Chrome, and figuring out how to customize things to my liking. Here’s a tip on how to turn off personalized search in Google Chrome.

The Need For Better Communication From Google

As a company, Google tends to favor automation, whether it’s in Adwords, organic algorithm updates, or dealing with the public in general. This automation makes them efficient and profitable, but it also makes it very hard when doing any sort of customer service interaction. Have a problem with feedburner? You are more likely to see Big Foot riding the back of the … [Continue reading The Need For Better Communication From Google]

Google is Not My Mother, and Should Kill Personalized Search

If Aaron’s correct that they are increasing personalized search and turning off notification, and I have no reason to doubt him, I have to say whatever rocket scientist came up with that idea should be handed a pink slip and thrown out the door.

Google SERP for Wiki Jacking

Boy it sure is a good thing we have wikipedia around so Google can use it to provide relevant results like these, I mean it’s not like the wiki is given and algorithmic advantage and ranks for phrases it has no right ranking for or anything. Although it is interesting taking note of the stemming of “jacking” to “jack” because … [Continue reading Google SERP for Wiki Jacking]

Wikipedia Invades Google News

The following screen shot has to be seen to be believed 7 wikipedia articles listed as news sources in google news (picture after the jump click to enlarge)(link if you can’t see it)

The Google Holiday Update Conspiracy Theory

For the past few years, right before the prime 4th quarter holiday selling period, Google pushes out an update that causes an upheaval in the organic SERP’s. This has lead to talk of there being a Google Holiday Update Conspiracy, with the goals of making SEO look bad to drive up Adwords spending. Is there any truth to these rumors … [Continue reading The Google Holiday Update Conspiracy Theory]

Google News is Getting the Date Wrong on Old News Stories

Last week there was a bit of a brouhaha over Google news incorrectly giving the wrong date for a news story. In that particular incident Google news picked up a 6 year old story about United Airlines filing bankruptcy which upset the stock market for that particular stock. I’ve seen things like that happen before in the past despite Google … [Continue reading Google News is Getting the Date Wrong on Old News Stories]

Side Effects of a DMOZ listing

Much has been said about having a listing in DMOZ, whether it’s important or not, whether it’s necessary, or how much time and effort it’s worth to get in. I was reviewing a potential clients site and I suspect the DMOZ listing may actually be doing them more harm than good. The company has been around for a few years … [Continue reading Side Effects of a DMOZ listing]

Serendipity … It’s What’s Missing From Personalized Search

I’ve spoken in the past about my concerns with Google’s personalized search. Last week I came across an article in Mashable that summed up my problem: It’s the lack of serendipity.

Google Suggest – Broken and Filled with Porn and Children

In recent weeks Google has been launching a higher than usual amount of new products. Many will say they are moving in the wrong direction. Many of these products appear to have been launched without fully considering the weaknesses they will have to spam. Instead of rushing “shiny new cat toys” out the door that keep their developers happy and … [Continue reading Google Suggest – Broken and Filled with Porn and Children]

AdSense Arbitrage: Tips, Tricks and Secrets

If you frequent any of the AdSense forums chances are you’ve come across the phrase ‘AdSense Arbitrage‘, while it’s been around for a while a lot of people don’t understand what it is, or how it works. While I’m not a big player in the arbitrage model I’ve been doing it profitably for a few months, so I can explain … [Continue reading AdSense Arbitrage: Tips, Tricks and Secrets]