Google The Double Standard of Being an Authority Website

If you’ve ever been to search engine conference and attended a site review session chances are you’ve heard panelists mention duplicate content penalties and filters. For “normal” people these problems are real, however with Google a double standard exists for trusted authority websites.

Case and point the SERP for [Green Real Estate] screen shot below:

green real estate - Google Search

The #7 listing goes to this page on Forbes.com

Green Real Estate - Forbes

The #10 listing goes to this page on MSN.com

Green real estate - Forbes.com- msnbc

Ok first off I don’t mean to imply that MSN is scraping Forbes, I’m quite sure there is syndication arrangement in place and no copyright laws are being broken.

However the content is identical, so identical that Google should have no problem realizing one is copy of the other, however they don’t. The simple fact is that right now trust and authority are weighted so high within the algo that they completely trump all other factors.

GraywolfSEO.com runs on the Genesis Framework

Genesis Framework

Genesis lets you to quickly and easily build amazing websites with WordPress. Whether you're a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.
It's that simple - start using Genesis now!


Take advantage of the 6 default layout options, comprehensive SEO settings, rock-solid security, flexible theme options, cool custom widgets, custom design hooks, and a huge selection of child themes ("skins") that make your site look the way you want it to. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.


tla starter kit

Advertisers:

  1. Text Link Ads - New customers can get $100 in free text links.
  2. BOTW.org - Get a premier listing in the internet's oldest directory.
  3. Need an SEO Audit for your website, look at my SEO Consulting Services
  4. TigerTech - Great Web Hosting service at a great price.
More in Google
Want an Editorially Approved Link Become a Google Partner

in this mornings post I chastised Google for giving straight links to partners, However now I've found a whole bunch...

Google Gives Free PR8 Links to Paid Partners, and Doesn’t Follow Their Own Guidelines

One of the more entertaining aspects of the entire paid links debate is Google is pretty quick to dole out...

Google Universal Search is Just Weird

So if the word "the" is a stop word an generally speaking just ignored, why does the search for [the...

Close