Is Google Playing Monkey Games With Real Time Search

Last week Google launched real time SERP’s, which included the possibility for twitter and facebook updates to appear in searches for popular information, news, or for someone’s name. The potential for libel and potential for spam has already been discussed. What hasn’t been addressed is the problems it can create for reputation management. Specificall, how it can create problems for everyone … everyone, that is, except Google Employees …

First off, we need a list of Google employees and their twitter handles. While this list isn’t exhaustive, it does have a number of  high profile figures, or people that I have met or interacted with:

That’s 23 high-profile, well-known, public Google employees, none of whom will have to deal with the problems of twitter real time results displaying in the SERP for their names. Surely that distinction is a coincidence. Now, if this were a real life discussion, the nearest Googler would chime in with the “correlation isn’t causation” reasoning, which happens to be true. The problem is I’ve heard that line one too many times from Google employees.  At this point, it seems more like a Mountain View version of Godwin’s Law. Google employees invoke it when they don’t like where the questioning is going, and they want to end the discussion.

See, we’ve still got those 23 employees with no real time twitter streams… Pulling the “correlation isn’t causation” reasoning is a bit like the Cardassian who tried to get Captain Jean Luc Picard to admit to seeing five lights when there were only four…

[youtube]http://www.youtube.com/watch?v=3kmG7KXxShM[/youtube]

C’mon Google. Why are you polluting Dave Naylor’s SERP with twitter results but not your employees? Why are you polluting Lisa Barone’s results yet you don’t show your own engineers? What don’t you guys like about Tony Adam that makes you want to give twitter the ability to create problems for him?

What is it Google? Are the tweets of your own employees not quality content? Are they not trustworthy enough? Are they not relevant? Or is there a secret hidden agenda? If you want to talk about the benefits of real time tweets to the SERP for a person’s name, then you have to be willing to deal with the potential for having your own reputation management problems…

Put your money where your mouth is. And if you aren’t willing to, then put an end to the bad idea before someone does get hurt.
photo credit: Chovee

GraywolfSEO.com runs on the Genesis Framework

Genesis Framework

Genesis lets you to quickly and easily build amazing websites with WordPress. Whether you're a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.
It's that simple - start using Genesis now!


Take advantage of the 6 default layout options, comprehensive SEO settings, rock-solid security, flexible theme options, cool custom widgets, custom design hooks, and a huge selection of child themes ("skins") that make your site look the way you want it to. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.


tla starter kit

Advertisers:

  1. Text Link Ads - New customers can get $100 in free text links.
  2. BOTW.org - Get a premier listing in the internet's oldest directory.
  3. Need an SEO Audit for your website, look at my SEO Consulting Services
  4. TigerTech - Great Web Hosting service at a great price.
More in Featured, Google, npb, npp, ntt
Cleaning Up After Google’s URL Mess

Recently Google announced the release of their own URL shortening service, Goo.gl. If we put aside the data gathering aspects...

Google Suggest – Broken and Filled with Porn and Children

In recent weeks Google has been launching a higher than usual amount of new products. Many will say they are...

Eric Schmidt, The Wall Street Journal and Personalized Search

Early Friday morning the Wall Street Journal published an op-ed piece from Eric Schmidt on how Google can help the...

Close