Why Simple Websites Will Always Lead to Better SEO

Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang wringing; but, a few non public changes later, things were sorted out. This, however, set a very bad example that … [Continue reading Why Simple Websites Will Always Lead to Better SEO]

How to Choose Keywords for Your Blog

How to choose keywords for your blog? If you’ve ever seen me at a conference, giving a presentation, or ranting on any of the social media  hangouts, chances are good that you’ve heard me pick on bloggers for not choosing their keywords properly when writing their posts. In this article, I’ll explain what I see as the real problem, why … [Continue reading How to Choose Keywords for Your Blog]

Shopping Cart SEO Tips

When you run an online ecommerce store with a shopping cart, it’s quite easy for your architecture and URL’s to enter into territory that’s not friendly for search engines. Here are some basic tips I recommend for everyone working with an online shopping cart.

Why You Can Almost Guarantee Google is Using Your Analytics Data

While many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to speculate… Is Google using this data? What might they use it for? And am I doing myself more harm than good using it?

Tips to Prevent Negative SEO

In mid July of 2012, Google sent out a wave of “unnatural linking warnings” to many webmasters. They later said you could ignore these warnings. This was followed up by a Microsoft clippy style passive aggressive letter saying they were going to discount the “unnatural links” but that you should file a re-inclusion request anyway. The whole situation is insane … [Continue reading Tips to Prevent Negative SEO]

How to Integrate Advertising into Your Blog

So you’ve been blogging for a while, your getting some links, traffic is growing, but your blog isn’t making any money. While you do like blogging maybe it’s getting kind of hard to justify the amount of time you put into it, if it’s not putting any money in your pocket. For this tutorial I’m going to show you how … [Continue reading How to Integrate Advertising into Your Blog]

The Epic Failure of Google+

In the past, I’ve not been shy about hiding my dislike for some of Google’s practices. In fact, I’ve called them everything from an arrogant bully to an incestuous circle jerk, trapped in a filter bubble world . But recently I’ve been reading all of the press and counter press about how Google+ is growing faster than the waistline of … [Continue reading The Epic Failure of Google+]

Is Google Playing Monkey Games With Real Time Search

Last week Google launched real time SERP’s, which included the possibility for twitter and facebook updates to appear in searches for popular information, news, or for someone’s name. The potential for libel and potential for spam has already been discussed. What hasn’t been addressed is the problems it can create for reputation management. Specificall, how it can create problems for … [Continue reading Is Google Playing Monkey Games With Real Time Search]

How Small and Local Businesses Can Use Facebook

If there’s one aspect of social media that mainstream press seems to love, it’s Facebook. For this post we’re going to be talking with Greg Finn of Cypress North, Victoria Edwards of Linkshare, and Marty Weintraub of aimClear about how small businesses can use Facebook.

How to Speed Up Your WordPress Website

Right now, wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without its problems, there’s no denying it’s a popular, easy to set up, and easy to use CMS. However, despite what many will tell you, “out of the box” wordpress is neither SEO friendly or configured … [Continue reading How to Speed Up Your WordPress Website]

Why You Need Different Templates for Your Website

Recently I’ve been talking with some friends who don’t fit into the traditional SEO, publisher, or writer-with-delusional-dreams-of-becoming-a-famous-blogging-rock-star categories. They want to build and run websites in their spare time about subjects they are interested in. But they don’t want them to be  hobby websites; they want to use them to supplement their income. One of the lessons I’ve tried to … [Continue reading Why You Need Different Templates for Your Website]

How to Do A Content Audit of Your Website

If you have a website that’s been around for a few years and you’re looking for ways to make some improvements, one of the tactics I recommend is doing a content audit. 

How to Be a Good Content Curator

Being a good content curator or curating good content is one of the latest social media buzz terms to emerge this year. While I loathe actually using the term, the concept is good, and I think it’s something everyone can use to add value to their blogging, social media, or outbound marketing strategy.

Top Posts From 2010

As 2010 draws to a close I’d like to thank you, the readers who come here a few times a week. I hope that maybe I’ve educated, entertained, or enriched you in some way, that you felt coming here was worth your time. With that in mind I’d like to recap here some of the top posts from 2010 and … [Continue reading Top Posts From 2010]

Why Everyone Should Turn Off Blog Comments

In the past I’ve spoken about why I turned off blog comments, but it was mostly from a time/labor perspective. Now I have another reason, one that affects everyone from an SEO Perspective. In some cases. leaving comments on will negatively impact your rankings and traffic.

Why Google Thinks SPYW is a Good Idea and You Probably Don’t

In a recent statement Larry Page said if you don’t get SPYW then maybe you shouldn’t work at Google. To understand why he thinks this is such a good idea–and why the rest of the world thinks it isn’t–we need to revisit the concept of filter bubbles and why they are such a bad idea.

Cloaking Affiliate Links, How and Why

Today’s topic is one that gets asked about pretty regularly, should I cloak my affiliate links to search engines, why or why not, and what are some of the best ways to do it.

A Look at Full and Partial Feeds in an Increasingly Mobile World

As of July 2012 I no longer recommend using this tactic, as it creates too many low quality links to your website I’ve long stated that I prefer full feeds over partial feeds. Now that I’ve spent the past few weeks using an iPad, I feel even more strongly that full feeds are the way to go and that offering … [Continue reading A Look at Full and Partial Feeds in an Increasingly Mobile World]

Google Traffic – Confusing Love and Money

I recently came across an article that was bemoaning the fact that the travel blogging space has become overrun with low level search intended writing, and the actual feet on the ground, first hand, personal travel experiences are disappearing from the web. IMHO this author has confused love and money, a common complaint in the web publishing world.

Running A Seasonal Website

While running multiple websites isn’t a strategy I recommend for beginners, it is something experienced publishers and SEO’s can do to diversify their income sources. While some people choose to run websites in different niches, another option is to run seasonal websites.