How to Use Coupon Codes to Promote your business

If you are an run an online ecommerce program, it’s very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If you leave the box open, … [Continue reading How to Use Coupon Codes to Promote your business]

Why Google Doesn’t Like to Talk About Updates

One of the recurring themes I’ve been seeing in the past few months, comes from web publishers trying to confirm when and where Google updates actually happen. This type of thing has been going on for years and it’s not a new topic, what is new is that Google is now confirming that there is a lot of contradictory information … [Continue reading Why Google Doesn’t Like to Talk About Updates]

How to Build an Affiliate Website Google Doesn’t Hate

In over a decade of working on websites I’ve see a lot of affiliate websites. Some were good but a lot were very bad. In this post, I’ll share my experiences about what I think Google is looking for and the common traits of things I’ve seen fail.

How To Silo Your Website: The Footer

This post is part of a series on How to Silo Your Website. The other parts in the series are: How to Silo Your Website: The Masthead, How to Silo Your Website, The Breadcrumb , How to Silo Your Website: The Content, and How to Silo Your Website: The Sidebar. For this last part, we’ll be looking at the footer.

How To Silo Your Website:The Sidebar

The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the Content. For this part, we’ll be taking a look at the sidebar.

How to Silo Your Website: The Content

The following is part of the series How To Silo Your Website. Be sure you have read parts one and two: How To Silo Your Website: The Masthead and How to Silo Your Website: The Breeadcrumb. In this part, we will be taking a look at the content area.

How To Silo Your Website: The Masthead

One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing or themeing. However, when I mention this to beginner or intermediate SEO’s, they are often confused about how and where to start. In this multi-part series, I’ll be giving you some examples of how I use the technique.

How Google Plans to Steal More of Your Traffic

At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the search traffic it’s currently sending to other websites and keep it for themselves.

Creating Microsites for ORM

Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, I’ll cover the basic theory, give some tips on how to use them, and show you an example.

HCards, Microformats and Address Data does it Matter for SEO

A few weeks  ago @etnainteractive asked me a question on twitter about HCards and Microformats, and do they matter for SEO. I’m going to explain what they are for those of you who don’t know what thay is. I’m also going to be taking a bigger look at address data and SEO implications.

Optimizing for Creative Commons Images

The following post is part of a series on image optimization. In this post we’re going to look at optimization techniques for creative commons images.

Outbound Linking Can Boost Rankings

Many of the poorly ranking websites that I am asked to fix share a common problem – they do not link out to any websites.  Apparently, some people still think this is a terrible idea and go to extremes to never link out to anyone. Taking any idea to an extreme is generally never a good plan.  By changing the … [Continue reading Outbound Linking Can Boost Rankings]

Content Farms – What You Can Learn and Apply

While Google has taken action against content farms, from a strategic perspective I still think there are lessons that every publisher can learn from the content farm model. If you haven’t already seen it, please take a look at the leaked AOL document on content farms.

How I Create and Manage A WordPress Website

While I do have some issues with WordPress, it is one of my favorite CMS tools, because it’s easy to use, manage, and customize. In this post I’m going to give you a bit of insight into how I manage a WordPress website.

How to Add Singular and Plural Keywords to Your Page Titles

This post is a short response to a question I received via email last week. The question was how to do deal with singular and plural versions of a keyword in that page title.

How to Create a Custom 404 Page

If you’ve spent any time on the internet, chances are you’ve seen silly, funny, or just plain insane custom 404 error pages. However, this article isn’t about creating one of those types of custom 404 pages; this is about creating a better 404 page that is not only helpful to your users but solves technical problems you might not even … [Continue reading How to Create a Custom 404 Page]

How to Optimize Your Images For Search Engine Traffic

The following is part of a multiple part series covering image optimization techniques. This article is intended for beginners through intermediate SEO’s; if this doesn’t pertain to you, you may want to skim as most of this will probably be review material for you.

Google FINALLY Admits That GWO Could F*** Up Your Rankings

Google’s official line on their Google Website Optimizer (GWO) A/B testing tool was that using it would not make your site trip a cloaking filter (since essentially A/B or MVT testing shows different versions of the same page to different people). They claimed it was SEO-safe in other words. BULL****.

Why You Should Blog Less and Update More

While there aren’t many marketers who still feel you need to blog everyday, most will agree that you should blog often for a variety of reasons. However, I’m going suggest that it might be time to bring that sacred cow to the slaughter house and that, the more posts you publish, the more of a liability you are creating for … [Continue reading Why You Should Blog Less and Update More]

Using Tags for Better Ad Targeting on Your Blog

When you’re running a blog with affiliate links, one of the key factors that can increase your conversions, help you make more sales, and ultimately put more money in your pocket, is to have ads that are targeted to match the content. In this tutorial I’ll be showing you some tactics on how you can improve this targeting using tags.