Behold the Power of Authority

It’s been interesting to watch [Eco-Friendly Flip Flops]

Eco-Friendly Flip-Flops

Eco-Friendly Flip-Flops are all the rage in cyberspace, virtual communities, and the search engine world. QuadsZilla is looking for Eco-Friendly Flip-Flops to save little Timmy. Over in the UK the Guardian wants Eco-Friendly Flip-Flops to come under close Scrutiny from Google. Happy to oblige search engine engineer Matt Cutts says there is little competition in the Eco-Friendly Flip-Flops market. The … [Continue reading Eco-Friendly Flip-Flops]

Optimal Titles: SEO Case Study

SEO Case Study: Optimal Title Structure Experiment: To determine what the optimal structure is for a title soley for page ranking. Hypothesis: Page titles are one the most important on page ranking factors, and achieving the best layout will help a page rank for it’s desired phrase. I believe that that [Keyword Phrase : Title] will rank higher than any … [Continue reading Optimal Titles: SEO Case Study]

SEO Case Study: Outbound Links

SEO Case Study: Outbound Links Experiment: To determine if outbound links help a page rank for a term hypothesis: By linking out to other websites you improve your “hub score” and become a resource for a particular search term (see Hilltop algorithm). Background: One of the questions that gets asked fairly frequently in search engine forums is do outbound links … [Continue reading SEO Case Study: Outbound Links]

Maximizing Profits With Website Design and Layout: Part III

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In Maximizing Profits With Website Design and Layout: Part II, we looked at how banner size affected the “sweet spot” being above or below the fold. In part III we’re going to look at liquid versus static.

v7ndotcom Elursrebmem Blogs

After what seems like forever (but is really only 4 days) my v7ndotcom elursrebmem entry finally ranks, coming in somewhere between 25 and 30 depending on what ranking tool and data center you happen to be using (SERP). However now that every SEO on the planet has a blog I thought I might cruise around the blogosphere and see how … [Continue reading v7ndotcom Elursrebmem Blogs]

Reputation Management – Case Study, Part I

Since my experiment in reputation management is actually getting much more interesting than I planned I thought I should go back and do a proper writeup.

Primate Spheres in the Blue Grass State

Sometimes things need to be tested and checked, answers need to be sought, friends need the assist, even if it is for Monkey Balls In Louisville Kentucky

Profits Murdered By Google Adwords

There’s been quite a bit of noise in the SEM space about some of the recent changes made by the Google Adwords Quality Score. I thought it might be interesting to take a more in depth look at some of my site statistics.

Google, Dictionaries and SEO

One of the things toolbars and personalized search will do is reduce algo busting to the equivalent of speaking Latin. However personally I hate personalized search, and don’t think it’s going to be as big as they all hope, so I like to practice a little algo dissection from time to time. One of my favorite methods is pushing a … [Continue reading Google, Dictionaries and SEO]

Ichthyosaur Didgeridoo Asterism Velutinous

ef yer wunderin whet dees es ebout cleek heer

Understanding Confrontational and Controversial Marketing

Controversial and confrontational marketing are time tested methods for bringing traffic, attention and links to your company, product or website, however there’s more to it than just picking a fight.

Using Google Sitemaps for Competitive Intelligence

I’m a big fan of the Google Webmaster Central Program and using sitemaps. I agree that you should build your website so that it is crawlable and not rely on sitemaps to compensate for poor site architecture, but hands down there is no better tool when you are migrating or cleaning up after a site migration than webmaster central. However … [Continue reading Using Google Sitemaps for Competitive Intelligence]

Lets Have Fun With Anchor Text Part III

Lets Have fun with Anchor text Part III click here constigratitude constigratitude click here

Maximizing Profits With Website Design and Layout: Part II

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In part II I’m going to show some examples of how I look at and approach design considerations, specifically where the important “money making” parts are in relation to the screen break.

Maximizing Profits With Website Design and Layout: Part I

I was building new site this past weekend and I got into the liquid width versus static width debate with myself again. Now I’ve been involved in designing, programming, running, and optimizing websites in one way or another since 1998, and while I’m no usability expert I think I’ve seen and built enough websites to have a educated opinion, so … [Continue reading Maximizing Profits With Website Design and Layout: Part I]

Having Fun With Anchor Text Part I

Let’s have some fun and experiment with Anchor text part I   snergelitude Click Here click here Snergilitude

Reputation Management for Image Search

So I was doing an image search and came across something interesting. Looking for [Jet Blue] showed some interesting results. What caught my eye was the pictures of the failed landing gear incident. Not what I would consider an ideal image SERP. What does your an image SERP for your company, your product or your name yield? Remember what starts … [Continue reading Reputation Management for Image Search]

SEO Tips I Learned from Matt Cutts

As an SEO one of the things we often have to overcome is optimizing for the singular and plural form of the word, such as [blue widget] and [blue widgets]. Now some folks go the route of building one page for each keyword. While this can work you often end up with two very similar reading pages. Sometimes people will … [Continue reading SEO Tips I Learned from Matt Cutts]

Targeting Keywords versus Targeting Traffic

In the olden days of SEO it was all about targeting the “right keywords”. You wanted to rank for [blue widgets] you put blue widgets in the right spots, your title tags, your meta tags, you looked for a density of x%, you put your keywords in bold and italics and things were golden. While things have gotten tougher it’s … [Continue reading Targeting Keywords versus Targeting Traffic]