One of the things I often say that most bloggers get wrong is they sacrifice keyword focus for being clever, cute, or entertaining. Yes, it is important that you make your blog posts as interesting as possible; but you should never ignore the opportunity to tie into commercial concepts. Since I often get criticized for telling you what you do wrong but not how to do it right, here are some examples about how to write interesting blog posts that are more keyword focused.First out of the gate is an article from the New York Times about how to get an artificial tan without looking like Snooki from the Jersey Shore. As we come into summer, lots of people are looking for ways to look like they have a tan without spending time in the sun or in a tanning booth. Artificial tanning products have been around for years, but the results can be hit or miss. This article addresses that issue with a tie in to the Jersey Shore, which makes a nice pop culture hook. If it were my site and not a news site, there would have been some affiliate products links, but I think you get the picture.
Next up is another seasonal post–but this one has a viral keyword hook. I know that flip flops aren’t the most supportive shoes, but I didn’t know they made your shin muscles work harder … did you? When I passed by the magazine rack at the gym, I noticed that toning shoes have started to appear on the covers a lot, but I didn’t know much about them. Here’s an article about toning shoes from USA Today that plays the viral hook “revolutionary sneaker, or overhyped gimmick.” When you come across the article, it’s very likely that you’ll share it. I know I did. Again, if I ran a site and we did an article like that, it would certainly have some affiliate links in it.
Hopefully by now you are familiar with the concept of an editorial calendar and are using it to your advantage. It’s also an excellent opportunity to try and capture some KWD focused searches with things like posts for Father’s Day. These kind of posts are easy because you know they are coming, have a lot of lead time, and can time your publishing for maximum exposure. Something else to note: see how they interlinked the Mother’s Day post at the bottom … don’t miss out on opportunities like that.
photo credit: Johny hanging head down from the tree