Michael Gray has been involved in developing and marketing websites since 1998. He currently is the president of his own consulting firm, where he publishes his own sites and work with clients on improving their search engine optimization and social media strategies. He is a frequent speaker and can be seen regularly at Pubcon, Search Marketing Expo, Search Engine Strategies, and Affiliate Summit conferences throughout the year. Below is a collection of articles he has written.
You can connect with Michael on his Twitter, Facebook profile.

How Google Continues to Kill Organic Results

As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space and giving it to paid results, Google web properties, and to the Google Knowledge graph.

Why You Should Blog Less and Update More

While there aren’t many marketers who still feel you need to blog everyday, most will agree that you should blog often for a variety of reasons. However, I’m going suggest that it might be time to bring that sacred cow to the slaughter house and that, the more posts you publish, the more of a liability you are creating for … [Continue reading Why You Should Blog Less and Update More]

The Role Social Media Plays In Crawling a Website

There have been many debates about the value social media plays in having content rank. While nothing has been definitively resolved, it has been shown to be beneficial in the short term. In this post I’d like to take a look at a different aspect: the impact social media has on crawling and indexing.

How Google’s Javascript Bot Can Kill Your Website

In recent years due to developers misguided attempts to make the web a more interesting place with things like JavaScript and Ajax, search engines have had to come up with new tools to make the content that’s hidden behind these technologies accessible. While I’m sure the people at the Googleplex have nothing but the best intentions behind developing these advanced … [Continue reading How Google’s Javascript Bot Can Kill Your Website]

How To Protect Your Home Business From A Natural Disaster

As some of you may know I live on the south shore of Long Island, and this was one of the areas that was hit by the storm surge and flood waters from Hurricane Sandy last year. We had 38″ of water in the street and 15″ on the first floor of my house, so the entire first floor of … [Continue reading How To Protect Your Home Business From A Natural Disaster]

Building a Niche Website

Tips on how to build a successful niche website, that is easy to run and doesn’t require much maintenance.

How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property

If there is one thing Google is good at, it’s framing themselves and their actions as being “good for the user” and for the benefit of others while playing down how their actions are self-serving. However, those of us who have been around the block a few times know that Google plays fast and loose with rules, employing them when … [Continue reading How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property]

Tips to Prevent Negative SEO

In mid July of 2012, Google sent out a wave of “unnatural linking warnings” to many webmasters. They later said you could ignore these warnings. This was followed up by a Microsoft clippy style passive aggressive letter saying they were going to discount the “unnatural links” but that you should file a re-inclusion request anyway. The whole situation is insane … [Continue reading Tips to Prevent Negative SEO]

A Look at Full and Partial Feeds in an Increasingly Mobile World

As of July 2012 I no longer recommend using this tactic, as it creates too many low quality links to your website I’ve long stated that I prefer full feeds over partial feeds. Now that I’ve spent the past few weeks using an iPad, I feel even more strongly that full feeds are the way to go and that offering … [Continue reading A Look at Full and Partial Feeds in an Increasingly Mobile World]

WordPress SEO: How to Use RSS and Scrapers to Build Links

As of July 2012 I no longer recommend using this tactic, as it creates too many low quality links to your website When you run wordpress or any other blog for that matter, chances are your blog is getting scraped, and re-used without your permission. In this post I’ll show you how you can use this to your advantage to … [Continue reading WordPress SEO: How to Use RSS and Scrapers to Build Links]

Receipt Scanning Software & Business Card Scanning Software – Shoeboxed review

The following is a review of Shoeboxed.com, a receipt scanning and business card scanning service.

WPTouch Pro Mobile Theme Review

The following is a review of the WPTouch Pro Mobile Theme. This is a premium theme that I paid for. This is NOT a sponsored review. I’ve been an big advocate of keeping a website on one URL and not using m.example.com, example.com/mobile/, or example.mobi as your solution (see Dangers of Multiple Website Versions). I’ve also shown example of how … [Continue reading WPTouch Pro Mobile Theme Review]

Does Your Small Business Need a Facebook and Twitter Social Media Account

It’s 2012 and social media and social networking sites like Twitter and Facebook are constantly mentioned on mainstream media news and entertainment websites and broadcast programs. Print ads for everything from movies to toothpaste have those ubiquitous little Facebook and Twitter logos, hashtags, and often special social media vanity URLs. The question is does your business need to be involved … [Continue reading Does Your Small Business Need a Facebook and Twitter Social Media Account]

Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites

I recently wrote a story How Brick and Mortar Stores Can Use eCommerce to Drive Sales about tips that eCommerce stores can use to drive traffic to their brick and mortar locations. However, what really needs to happen is offline stores and small businesses need to grow up and  stop hiding in the corner from online commerce bogeyman. They need … [Continue reading Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites]

Why Website Owners Should Be Using Pinterest

A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can use use it to drive traffic to how affiliate spammers are using it to generate income. However, I’m going to take a slightly “bigger picture” view of Pinterest.

Why You Need Different Templates for Your Website

Recently I’ve been talking with some friends who don’t fit into the traditional SEO, publisher, or writer-with-delusional-dreams-of-becoming-a-famous-blogging-rock-star categories. They want to build and run websites in their spare time about subjects they are interested in. But they don’t want them to be  hobby websites; they want to use them to supplement their income. One of the lessons I’ve tried to … [Continue reading Why You Need Different Templates for Your Website]

How to Cross Post From Twitter to Your Facebook Page

One of the questions I get asked by clients who are developing a social media strategy is should I cross post my Facebook posts to Twitter and vice versa, or does everything need to be unique?

Facebook Brand Page Timeline Checklist

Starting March 30th, all Facebook brand pages and profile pages will be switching to the new timeline format. Some brands have already made the change but, if you haven’t, here’s a handy checklist of items you need to be aware of and fix before the change takes place.

The Epic Failure of Google+

In the past, I’ve not been shy about hiding my dislike for some of Google’s practices. In fact, I’ve called them everything from an arrogant bully to an incestuous circle jerk, trapped in a filter bubble world . But recently I’ve been reading all of the press and counter press about how Google+ is growing faster than the waistline of … [Continue reading The Epic Failure of Google+]

SEO 101: Getting the Right URL Structure

On my list of top 5 problems I encounter when doing client work, the number one problem is poor URL structure. In this post I’ll go over the basics, how to get it right, what are the most common problems, and how to fix them.