Michael Gray has been involved in developing and marketing websites since 1998. He currently is the president of his own consulting firm, where he publishes his own sites and work with clients on improving their search engine optimization and social media strategies. He is a frequent speaker and can be seen regularly at Pubcon, Search Marketing Expo, Search Engine Strategies, and Affiliate Summit conferences throughout the year. Below is a collection of articles he has written.
You can connect with Michael on his Twitter, Facebook or Google+ profile.

About Michael Gray

Why You Should Avoid Numbers in Your URL

post-numbers-thumb

While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have top 500 playlists and AFI will always publish top 100 movies lists. However, as a responsible publisher, marketer, and SEO … [Continue reading Why You Should Avoid Numbers in Your URL]

How Google Plans to Steal More of Your Traffic

Seattle Skyline

At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the search traffic it’s currently sending to other websites and keep it for themselves.

Reviews: Author HReview Plugin

steampunck

Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present a problem. One way to get around this problem is to create reviews from one expert author and publish that … [Continue reading Reviews: Author HReview Plugin]

How to Speed Up Your WordPress Website

speed-up-wordpress

Right now, wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without its problems, there’s no denying it’s a popular, easy to set up, and easy to use CMS. However, despite what many will tell you, “out of the box” wordpress is neither SEO friendly or configured … [Continue reading How to Speed Up Your WordPress Website]

Why Simple Websites Will Always Lead to Better SEO

Simple Websites

Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang wringing; but, a few non public changes later, things were sorted out. This, however, set a very bad example that … [Continue reading Why Simple Websites Will Always Lead to Better SEO]

How Google Continues to Kill Organic Results

Venus flytrap (Dionaea muscipula) with trapped fly

As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space and giving it to paid results, Google web properties, and to the Google Knowledge graph.

Why You Should Blog Less and Update More

blog-less

While there aren’t many marketers who still feel you need to blog everyday, most will agree that you should blog often for a variety of reasons. However, I’m going suggest that it might be time to bring that sacred cow to the slaughter house and that, the more posts you publish, the more of a liability you are creating for … [Continue reading Why You Should Blog Less and Update More]

How to Build an Affiliate Website Google Doesn’t Hate

affiliate-websites

In over a decade of working on websites I’ve see a lot of affiliate websites. Some were good but a lot were very bad. In this post, I’ll share my experiences about what I think Google is looking for and the common traits of things I’ve seen fail.

The Role Social Media Plays In Crawling a Website

man-crawling

There have been many debates about the value social media plays in having content rank. While nothing has been definitively resolved, it has been shown to be beneficial in the short term. In this post I’d like to take a look at a different aspect: the impact social media has on crawling and indexing.

How Google’s Javascript Bot Can Kill Your Website

Google Javascript Bot Kill Your Website

In recent years due to developers misguided attempts to make the web a more interesting place with things like JavaScript and Ajax, search engines have had to come up with new tools to make the content that’s hidden behind these technologies accessible. While I’m sure the people at the Googleplex have nothing but the best intentions behind developing these advanced … [Continue reading How Google’s Javascript Bot Can Kill Your Website]

How To Protect Your Home Business From A Natural Disaster

home-business-disaster

As some of you may know I live on the south shore of Long Island, and this was one of the areas that was hit by the storm surge and flood waters from Hurricane Sandy last year. We had 38″ of water in the street and 15″ on the first floor of my house, so the entire first floor of … [Continue reading How To Protect Your Home Business From A Natural Disaster]

Building a Niche Website

blueberry-smoothie

Tips on how to build a successful niche website, that is easy to run and doesn’t require much maintenance.

How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property

google-seal

If there is one thing Google is good at, it’s framing themselves and their actions as being “good for the user” and for the benefit of others while playing down how their actions are self-serving. However, those of us who have been around the block a few times know that Google plays fast and loose with rules, employing them when … [Continue reading How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property]

Tips to Prevent Negative SEO

negative-seo

In mid July of 2012, Google sent out a wave of “unnatural linking warnings” to many webmasters. They later said you could ignore these warnings. This was followed up by a Microsoft clippy style passive aggressive letter saying they were going to discount the “unnatural links” but that you should file a re-inclusion request anyway. The whole situation is insane … [Continue reading Tips to Prevent Negative SEO]

A Look at Full and Partial Feeds in an Increasingly Mobile World

full-feeds-mobile-world

As of July 2012 I no longer recommend using this tactic, as it creates too many low quality links to your website I’ve long stated that I prefer full feeds over partial feeds. Now that I’ve spent the past few weeks using an iPad, I feel even more strongly that full feeds are the way to go and that offering … [Continue reading A Look at Full and Partial Feeds in an Increasingly Mobile World]

WordPress SEO: How to Use RSS and Scrapers to Build Links

scraper-links

As of July 2012 I no longer recommend using this tactic, as it creates too many low quality links to your website When you run wordpress or any other blog for that matter, chances are your blog is getting scraped, and re-used without your permission. In this post I’ll show you how you can use this to your advantage to … [Continue reading WordPress SEO: How to Use RSS and Scrapers to Build Links]

Receipt Scanning Software & Business Card Scanning Software – Shoeboxed review

shoeboxed-review

The following is a review of Shoeboxed.com, a receipt scanning and business card scanning service.

WPTouch Pro Mobile Theme Review

wp-touch-pro-review

The following is a review of the WPTouch Pro Mobile Theme. This is a premium theme that I paid for. This is NOT a sponsored review. I’ve been an big advocate of keeping a website on one URL and not using m.example.com, example.com/mobile/, or example.mobi as your solution (see Dangers of Multiple Website Versions). I’ve also shown example of how … [Continue reading WPTouch Pro Mobile Theme Review]

Does Your Small Business Need a Facebook and Twitter Social Media Account

ignore-social-media

It’s 2012 and social media and social networking sites like Twitter and Facebook are constantly mentioned on mainstream media news and entertainment websites and broadcast programs. Print ads for everything from movies to toothpaste have those ubiquitous little Facebook and Twitter logos, hashtags, and often special social media vanity URLs. The question is does your business need to be involved … [Continue reading Does Your Small Business Need a Facebook and Twitter Social Media Account]

Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites

offline-embrace

I recently wrote a story How Brick and Mortar Stores Can Use eCommerce to Drive Sales about tips that eCommerce stores can use to drive traffic to their brick and mortar locations. However, what really needs to happen is offline stores and small businesses need to grow up and  stop hiding in the corner from online commerce bogeyman. They need … [Continue reading Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites]