Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present a problem. One way to get around this problem is to create reviews from one expert author and publish that … [Continue reading Reviews: Author HReview Plugin]
Right now, wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without its problems, there’s no denying it’s a popular, easy to set up, and easy to use CMS. However, despite what many will tell you, “out of the box” wordpress is neither SEO friendly or configured … [Continue reading How to Speed Up Your WordPress Website]
Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang wringing; but, a few non public changes later, things were sorted out. This, however, set a very bad example that … [Continue reading Why Simple Websites Will Always Lead to Better SEO]
As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space and giving it to paid results, Google web properties, and to the Google Knowledge graph.
While there aren’t many marketers who still feel you need to blog everyday, most will agree that you should blog often for a variety of reasons. However, I’m going suggest that it might be time to bring that sacred cow to the slaughter house and that, the more posts you publish, the more of a liability you are creating for … [Continue reading Why You Should Blog Less and Update More]
There have been many debates about the value social media plays in having content rank. While nothing has been definitively resolved, it has been shown to be beneficial in the short term. In this post I’d like to take a look at a different aspect: the impact social media has on crawling and indexing.
As some of you may know I live on the south shore of Long Island, and this was one of the areas that was hit by the storm surge and flood waters from Hurricane Sandy last year. We had 38″ of water in the street and 15″ on the first floor of my house, so the entire first floor of … [Continue reading How To Protect Your Home Business From A Natural Disaster]
If there is one thing Google is good at, it’s framing themselves and their actions as being “good for the user” and for the benefit of others while playing down how their actions are self-serving. However, those of us who have been around the block a few times know that Google plays fast and loose with rules, employing them when … [Continue reading How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property]
In mid July of 2012, Google sent out a wave of “unnatural linking warnings” to many webmasters. They later said you could ignore these warnings. This was followed up by a Microsoft clippy style passive aggressive letter saying they were going to discount the “unnatural links” but that you should file a re-inclusion request anyway. The whole situation is insane … [Continue reading Tips to Prevent Negative SEO]
As of July 2012 I no longer recommend using this tactic, as it creates too many low quality links to your website I’ve long stated that I prefer full feeds over partial feeds. Now that I’ve spent the past few weeks using an iPad, I feel even more strongly that full feeds are the way to go and that offering … [Continue reading A Look at Full and Partial Feeds in an Increasingly Mobile World]
The following is a review of the WPTouch Pro Mobile Theme. This is a premium theme that I paid for. This is NOT a sponsored review. I’ve been an big advocate of keeping a website on one URL and not using m.example.com, example.com/mobile/, or example.mobi as your solution (see Dangers of Multiple Website Versions). I’ve also shown example of how … [Continue reading WPTouch Pro Mobile Theme Review]
I recently wrote a story How Brick and Mortar Stores Can Use eCommerce to Drive Sales about tips that eCommerce stores can use to drive traffic to their brick and mortar locations. However, what really needs to happen is offline stores and small businesses need to grow up and stop hiding in the corner from online commerce bogeyman. They need … [Continue reading Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites]
Recently I’ve been talking with some friends who don’t fit into the traditional SEO, publisher, or writer-with-delusional-dreams-of-becoming-a-famous-blogging-rock-star categories. They want to build and run websites in their spare time about subjects they are interested in. But they don’t want them to be hobby websites; they want to use them to supplement their income. One of the lessons I’ve tried to … [Continue reading Why You Need Different Templates for Your Website]