Site Targeting and Niche Blogging

I’m not the first one to say this, and I surely won’t be the last but if you use AdSense on your blog you really need to pick a niche topic and stick with it. This point become especially important if you allow site targeting on your blog. I have advertisers who target this blog and I have absolutely no … [Continue reading Site Targeting and Niche Blogging]

Adwords Quality Score – Why It Won’t Roll Back

I’ll admit that when I first saw the new adwords quality score I thought they were crazy, they’ll have to roll this thing back, and was not alone in this belief. However after poking ad proding the beast a little I say it’s here to stay.

Malcom Gladwell, Mavens, Connectors, and Digg

So I’m finishing up Malcom Gladwell’s Tipping Point before my trip to Pubcon next week where’s he’s the keynote speaker. Now if you are serious about real marketing (not the push button kind) this book is required reading, you really get an understanding about how viral marketing works. Which leads me to one of the biggest viral marketing tools that … [Continue reading Malcom Gladwell, Mavens, Connectors, and Digg]

More Adwords Quality Stupidity

So exactly why do I have to raise my bids to $0.20 and $0.30 for terms like [michael gray] , [graywolf], and [greywolf] when there are only 2 other people bidding? Am I somehow not relevant for those terms?

Adwords Quality Score Interview

If you’re interested in reading what I have to say about the adwords quality score check out An Interview With Michael Gray aka Graywolf I gave over on PPC Blog

Adwords Pricing – Things That Make You Go Hmm…

So I’m bidding on a keyword where I’m the only person running an ad. It’s getting between 1,000 and 1,500 searches a day and getting between a 3-4% CTR. I’m a little baffled how they come up with the $0.12 a click figure since there’s no one under me.

Using Tags for Better Ad Targeting on Your Blog

When you’re running a blog with affiliate links, one of the key factors that can increase your conversions, help you make more sales, and ultimately put more money in your pocket, is to have ads that are targeted to match the content. In this tutorial I’ll be showing you some tactics on how you can improve this targeting using tags.

AdSense Arbitrage: Tips, Tricks and Secrets

If you frequent any of the AdSense forums chances are you’ve come across the phrase ‘AdSense Arbitrage‘, while it’s been around for a while a lot of people don’t understand what it is, or how it works. While I’m not a big player in the arbitrage model I’ve been doing it profitably for a few months, so I can explain … [Continue reading AdSense Arbitrage: Tips, Tricks and Secrets]

AdSense Arbitrage: Keyword Selection

In part I AdSense Arbitrage: Tips, Tricks & Secrets we went over the basics of how AdSense arbitrage works. In this part we’re going to roll up our sleeves and look at some actual keywords and see if we can find some areas where we might like to try some arbitrage.

Increase Your Adsense Earnings With Different Sizes and Placement

When you are an Adsense publisher, or even if you are just looking to make more money from your hobby website, one of the most important things you can do is experiment with sizes and placement. Most of the time, publishers use a single template for all of their page/posts; however, this doesn’t always give the highest payouts. If you … [Continue reading Increase Your Adsense Earnings With Different Sizes and Placement]

Is Web 2.0 Creating An Ad Trend Towards Promoting Content?

If you pay attention to the ads that monetize most of the web, you’ve likely noticed a trend towards ads that promote content.

Google Adwords Broken or Price Gouging

So I’m creating a new campaign with 40 or so keyword phrases, I submit them and I check and 38 of them are disabled with an “inactive for search increase quality or bid” message telling me I have to up my bid to $5 or $10 dollars. First of all how do they know if my ad sucks or not? … [Continue reading Google Adwords Broken or Price Gouging]

Suggestions for Adsense

Hey Google Adsesne how about giving people the ability to call for a “fresh visit” and content reassessment so the adsense ads will target better. Sometimes we make typos or use phrase that call for the wrong ads to be delivered. Sure I can test it by throwing an irrelevant parameter on the URL but actual visitors to the site … [Continue reading Suggestions for Adsense]

If Google Ran The World

This is the way things work in the real world this is the way things would work if Google ran the world any questions …

How to Integrate Advertising into Your Blog

So you’ve been blogging for a while, your getting some links, traffic is growing, but your blog isn’t making any money. While you do like blogging maybe it’s getting kind of hard to justify the amount of time you put into it, if it’s not putting any money in your pocket. For this tutorial I’m going to show you how … [Continue reading How to Integrate Advertising into Your Blog]

Sponsored Posts Experiment

There’s an old saying … You’ll never make the shot you don’t take. It’s in that spirit I’m announcing that, starting today, I’ll be experimenting with some new advertising here in the form of sponsored posts. I’m doing things with a different approach, so hopefully you’ll give me the opportunity to explain the program in more detail.

Maximizing Profits With Website Design and Layout: Part III

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In Maximizing Profits With Website Design and Layout: Part II, we looked at how banner size affected the “sweet spot” being above or below the fold. In part III we’re going to look at liquid versus static.

Blogging for Attention

If you’re a regular reader you probably know I’m a big advocate of using pen names. Whether it’s to fulfill people’s impression of who a blogging author might be, or building a more intriguing “character” , if it makes it more interesting, I just do it. You may also remember my post When A Pen Name Backfires where this actually … [Continue reading Blogging for Attention]

Maximizing Profits With Website Design and Layout: Part II

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In part II I’m going to show some examples of how I look at and approach design considerations, specifically where the important “money making” parts are in relation to the screen break.

Integrated Versus Interruptive Advertising

When I was first starting in Internet marketing, one of the first books I read was Permissive Marketing by Seth Godin. The point of this book was that customers who give you permission to market to them are more valuable than those you have to interrupt, and you shouldn’t abuse that trust. One of the second lessons came from adsense, … [Continue reading Integrated Versus Interruptive Advertising]