One of my more popular posts from 2010 was about How to Integrate Advertising into Your Blog. In this post, I’m going to expand on that from a strategic point of view and talk about ways to add revenue streams into your website or blog.
When you are an Adsense publisher, or even if you are just looking to make more money from your hobby website, one of the most important things you can do is experiment with sizes and placement. Most of the time, publishers use a single template for all of their page/posts; however, this doesn’t always give the highest payouts. If you … [Continue reading Increase Your Adsense Earnings With Different Sizes and Placement]
When I was first starting in Internet marketing, one of the first books I read was Permissive Marketing by Seth Godin. The point of this book was that customers who give you permission to market to them are more valuable than those you have to interrupt, and you shouldn’t abuse that trust. One of the second lessons came from adsense, … [Continue reading Integrated Versus Interruptive Advertising]
As the web matures and begins to displace, replace, or work with established news, information, and entertainment sources, the advertising that pays for this content to get created is going to change as well. When you combine this with the growth of smart phones like the blackberry, android, and iphone and appliances like the ipad, advertising will soon be faced with new … [Continue reading Advertising and Usability]
There’s an old saying … You’ll never make the shot you don’t take. It’s in that spirit I’m announcing that, starting today, I’ll be experimenting with some new advertising here in the form of sponsored posts. I’m doing things with a different approach, so hopefully you’ll give me the opportunity to explain the program in more detail.
When you’re running a blog with affiliate links, one of the key factors that can increase your conversions, help you make more sales, and ultimately put more money in your pocket, is to have ads that are targeted to match the content. In this tutorial I’ll be showing you some tactics on how you can improve this targeting using tags.
Ed Berrera contends that as Facebook advertising gets more niche, it will become less profitable to Facebook… methinks he be wrong. (And methinks further that writing like a pirate be good. Arrrh.) Ed’s article confuses short term inefficiencies and arbitrage – eg, Facebook selling ads at higher rates to lazy advertisers – with long term profitability. He suggests that long … [Continue reading Will Facebook Niche For Dollars Or Food?]
So you’ve been blogging for a while, your getting some links, traffic is growing, but your blog isn’t making any money. While you do like blogging maybe it’s getting kind of hard to justify the amount of time you put into it, if it’s not putting any money in your pocket. For this tutorial I’m going to show you how … [Continue reading How to Integrate Advertising into Your Blog]
There are times when I’m maybe a little harsh on the lifestyle blogging community, but more than anything it’s a Judge Judy kind of tough love. What I really want is for people to grasp the concept that just because some people (who happen to be exceptional writers) are able to make money being lifestyle bloggers, doesn’t mean everyone can. … [Continue reading Is Your Blog Advertiser Friendly]
Seth Godin has an article today called ads are the new tip jar, where he advocates clicking on webmaster welfare Google adsense or other contextual ads to help bloggers get paid for their work. He of course completely ignores that advertisers will be paying for clicks from people who had absolutely no intention of using or buying the service advertised. … [Continue reading Seth Godin Wants to Cheat Advertisers with Fake Clicks]
So exactly why do I have to raise my bids to $0.20 and $0.30 for terms like [michael gray] , [graywolf], and [greywolf] when there are only 2 other people bidding? Am I somehow not relevant for those terms?
So I’m logged into GMail and I see some strange ads down in the lower right hand corner.
This is the way things work in the real world this is the way things would work if Google ran the world any questions …
Steve Rubel has a smashingly good bit of conversation bait today with The Imminent Demise of the Page View The page view does not offer a suitable way to measure the next generation of web sites. These sites will be built with Ajax, Flash and other interactive technologies that allow the user to conduct affairs all within a single web … [Continue reading Why Advertisers Love Flash and Ajax, and Why it’s Really Stupid]
If you’re interested in reading what I have to say about the adwords quality score check out An Interview With Michael Gray aka Graywolf I gave over on PPC Blog
So ReviewMe.com launched last week and I have to say I think it’s an excellent idea.
A few weeks ago Matt Cuts noticed someone was bidding on his name. Being the snarky wise-ass fun loving jovial type I decided to have a little fun. While it wasn’t an especially nice thing to do hopefully I can make up for that by turning this into a learning experience and showing some stats.
I got mine, shoemoney got his so what about the other 148 of you did you get your Google Adsense Lava Lamp’s and did any get a color other than yellow? Hey thanks Google!
So I’m bidding on a keyword where I’m the only person running an ad. It’s getting between 1,000 and 1,500 searches a day and getting between a 3-4% CTR. I’m a little baffled how they come up with the $0.12 a click figure since there’s no one under me.