Archives for February 2013

Why You Should Blog Less and Update More

While there aren’t many marketers who still feel you need to blog everyday, most will agree that you should blog often for a variety of reasons. However, I’m going suggest that it might be time to bring that sacred cow to the slaughter house and that, the more posts you publish, the more of a liability you are creating for … [Continue reading Why You Should Blog Less and Update More]

The Role Social Media Plays In Crawling a Website

There have been many debates about the value social media plays in having content rank. While nothing has been definitively resolved, it has been shown to be beneficial in the short term. In this post I’d like to take a look at a different aspect: the impact social media has on crawling and indexing.

The Importance of Testing in SEO

As a WebmasterWorld Moderator for the Google SEO section I am asked questions everyday and honestly most of them really upset me. I don’t mean a little upsetting, I mean like turning into a big green monster that starts saying “me hulk smash tings”. Why am I so worked up? Because the questions are simple and already answered? Nope. Just … [Continue reading The Importance of Testing in SEO]

How Google’s Javascript Bot Can Kill Your Website

In recent years due to developers misguided attempts to make the web a more interesting place with things like JavaScript and Ajax, search engines have had to come up with new tools to make the content that’s hidden behind these technologies accessible. While I’m sure the people at the Googleplex have nothing but the best intentions behind developing these advanced … [Continue reading How Google’s Javascript Bot Can Kill Your Website]