Archives for January 2012

How to Write Blog Posts For Your Existing and Repeat Customers

When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them into return/repeat customers.

Using Social Media Profiles for ORM

Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles.

10 Commandments of Affiliate Web Design

This is a guest post by Gab Goldenberg, author of the advanced SEO book. Get a free chapter on link building here and check out his book affiliate program – the site boasts a 5.5% conversion rate to sale! Affiliate web design is not only unique because it’s purpose is to generate conversions – in contrast to providing an outlet … [Continue reading 10 Commandments of Affiliate Web Design]

Creating Microsites for ORM

Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, I’ll cover the basic theory, give some tips on how to use them, and show you an example.

Building Links & Driving Traffic with How To Posts

When you are looking to build links and drive traffic, one of the time tested methods that continues to work is creating “how to” style posts. In this article, we’ll look at some examples and discuss how to get the most out of the tactic, how to take advantage of seasonal search/traffic volume, and some potential trouble spots to watch … [Continue reading Building Links & Driving Traffic with How To Posts]

Outbound Linking Can Boost Rankings

Many of the poorly ranking websites that I am asked to fix share a common problem – they do not link out to any websites.  Apparently, some people still think this is a terrible idea and go to extremes to never link out to anyone. Taking any idea to an extreme is generally never a good plan.  By changing the … [Continue reading Outbound Linking Can Boost Rankings]