Ever since the early days of SEO, the ideal title length has been the subject of much debate. Back then, it was important to use keywords that search engines would use to rank your pages near the top of the SERPS. Then you made the title as click enticing as possible so, when it appeared in the SERPS, people would … [Continue reading How Long Should Page Titles Be – The Social Media Factor]
Archives for August 2011
How to choose keywords for your blog? If you’ve ever seen me at a conference, giving a presentation, or ranting on any of the social media hangouts, chances are good that you’ve heard me pick on bloggers for not choosing their keywords properly when writing their posts. In this article, I’ll explain what I see as the real problem, why … [Continue reading How to Choose Keywords for Your Blog]
Having a verified author profile picture appear next to your articles that show up in search results is a new feature Google recently added. In this post, I’m going to show you how to add the functionality to your thesis theme in WordPress.
If you work on any aspect of SEO, Internet marketing, PPC, or social media, chances are good that you’ve come across a lot of tutorials or how to articles. Some of them are really good, and you want to use them in the future. But unless you have an organized, disciplined way of keeping track of the information and making … [Continue reading How to Use a How to Article]
When I talk with small business owners or look at their websites, one of the frequently-asked questions (or subject that I notice requires attention) is how often should you update your website, and how many websites are filled with outdated information.
Because Google’s Panda filter has so dramatically impacted many websites, there is a lot of speculation about which specific triggers activate Panda’s filter. I am not going to pretend that I know the exact causes. However, I do know the warning signs that are common among Panda sites, and I am working to avoid them.