Recently, during the Q&A part of a conference session I was attending, someone asked, “Can small businesses do their own SEO?” It’s not an easy question to answer but, in a post Panda Update world … I think the answer is no.
Archives for May 2011
A common issue online marketers have is coming up with unique differentiators. SEOs have this problem – it takes virtually no effort for an intermediate or advanced SEO to understand a competitors’ main link acquisition strategies in an hour or less. That allows new entrants into the field to easily duplicate your hard, pioneering efforts. Affiliates have this problem – there … [Continue reading Foreign Languages As A Competitive Differentiator]
The Filter Bubble is a new book by Eli Pariser that addresses the subject of how personalization of sites like Google and Facebook are sheltering us from information that doesn’t agree with our world view. Instead of the Internet being a window to new experiences and viewpoints, it becomes a mirror, reflecting back only what we already believe.
One of the first questions that I like to talk with new clients about are their keywords: what are the keywords they want to rank for and why. The answers are consistently surprising.
Dear Matt Cutts, will you please stop waking up my wife in bed! Ok, sure, I’m having a bit of fun. Matt Cutts isn’t really stopping by my house, and I certainly hope he’s not in my bedroom. He is, however, waking up my wife … or, more correctly, his webmaster central YouTube videos are …
The following is part of a series on image optimization. In this post, we’re going to be talking about images for increasing the success of linkbait.
I’m a big fan of the Sonos music system. When they recently asked if I’d like to review the new AirPlay integration feature, I was pretty excited. A few weeks later, an Apple Airport Express Base Station and some cables arrived with a diagram of how to hook it up. It’s pretty easy. You connect the base station via network … [Continue reading Sonos AirPlay Review]
I have mentioned the dangers of having multiple versions of your website. On recent trip I had first hand experience with it as user as I searched for the term [jetblue parking laguardia]. Sending a desktop user to a mobile version is a bad user experience and not a problem you should have. Serve your content under one URL–just omit elements … [Continue reading When Google Gets Mobile Detection Wrong]