Archives for April 2011

How Often Should You Update Evergreen Content

The idea of evergreen content is that it is essentially unchanging, intended to last “a long time,”and have little or no maintenance. So isn’t updating evergreen content a bit of an oxymoron? In some cases yes, in some cases no.

Thesis Tutorial – Custom Post Dates

The following post is part of my Thesis tutorial series. In this post, we’re going to be looking at how to customize your date display.

Image of the Day – For Traffic and Social Engagment

The following is part of a multi part series on image optimization. In this post we’re looking at driving traffic with with “image of the day” type of posts.

Risks, Apologies and Learning From Your Mistakes

If you were paying attention, late last week you saw a guest post that published Thursday night. This was an interesting post, as it provided some in-the-trenches, first-hand analysis of a website that was ranking and why. However, the downside was that this analysis named a specific website, where/how they where getting links and ranking, and crossed the line. It’s … [Continue reading Risks, Apologies and Learning From Your Mistakes]

How Many Websites Should I Run

A question that I get asked fairly regularly is “how many websites should I run? Am I better with one website or lots of little ones?” The question has some different aspects, so, as someone who runs more than one website, I’ll try to share some of my experience.

Raven SEO Tools – How to Use the Event Manager

The following post is part of a series on Raven SEO tools. In this post, we’re going to look at the event manager.

Optimizing for Creative Commons Images

The following post is part of a series on image optimization. In this post we’re going to look at optimization techniques for creative commons images.

How to Make Your Website Look More Legitimate

In the most recent 12 months, Google has taken steps to reward websites that are brands, or at least give signals that they algorithmically look like brands. If you’re not national, regional, or local brand, here are some steps you can do to look more brand-like.

Where to Get Photos for Your Website or Blog

The following is part of a series on image optimization. In this post we’re going to be looking at sources for images. Premium Stock Images There are a lot of sources for stock images on the web. On the web, however, there is a huge divide in prices. While the images from this category are very professional, and very high … [Continue reading Where to Get Photos for Your Website or Blog]

Google Traffic – Confusing Love and Money

I recently came across an article that was bemoaning the fact that the travel blogging space has become overrun with low level search intended writing, and the actual feet on the ground, first hand, personal travel experiences are disappearing from the web. IMHO this author has confused love and money, a common complaint in the web publishing world.

Why Google’s +1 Needs an On Page Component

Last week Google announced a new addition to the search engine results page: the +1 button. While there was a huge amount of press surrounding the launch, after playing with it for a few days, I don’t think it’s going to work unless it has an on page component … soon.

How to Optimize Your Images For Search Engine Traffic

The following is part of a multiple part series covering image optimization techniques. This article is intended for beginners through intermediate SEO’s; if this doesn’t pertain to you, you may want to skim as most of this will probably be review material for you.

Tips for Buying Old Sites

Today’s post is a question from Max Capener, who wants to know what’s the best way to handle old sites that you buy?