Archives for March 2011

Facebook vs Twitter: Which is More Valuable?

Recently there has been a lot of talk about Facebook versus Twitter and which is more valuable to web publishers. If you’re looking for the short answer, IMHO it’s Facebook; but, to understand why, you need to have deeper understanding of how each system works.

An Introductory Guide to SEO for Real Estate Websites

3 Steps to Better Rankings and More Traffic It’s no secret that when it comes to SEO, a lot of real estate websites are in bad shape. If you are a broker or a service provider, there’s a great deal of potential in your online presence. For the vast majority of people – 90% according to a survey conducted by … [Continue reading An Introductory Guide to SEO for Real Estate Websites]

Using Living URL’s for Seasonal Content

I’ve mentioned incorporating living URL’s into your SEO strategy before.  Now that I have been experimenting with them for a while, I have some tips about using them a little bit more intelligently.

Running A Seasonal Website

While running multiple websites isn’t a strategy I recommend for beginners, it is something experienced publishers and SEO’s can do to diversify their income sources. While some people choose to run websites in different niches, another option is to run seasonal websites.

Traffic & Trust by Nick Reese Review

One of the questions that comes to my inbox fairly regularly is how do you actually build an affiliate website, one that will rank for competitive terms and make you enough money that you can live on? Talk about a big question that I really can’t answer in a single or even multiple emails!  Well, if you’re one of those … [Continue reading Traffic & Trust by Nick Reese Review]

How Much Time Do You Spend Actually Doing SEO

How much time do you spend doing SEO per day?  Or, specifically, how much time do you waste reading about SEO instead of doing it? Unless you are beginner who is still  learning, if you’re spending more than an hour reading about SEO everyday, you’re probably wasting your time.

Traffic Down From Panda Update – Diversify Your Traffic Sources

Recently Google had an update and some webmasters were significantly impacted. Google has had many big updates and will have many more. If your rankings are soured by an update you may become angry at Google. IMHO that is just not the smartest or most profitable approach.

Content Farms – What You Can Learn and Apply

While Google has taken action against content farms, from a strategic perspective I still think there are lessons that every publisher can learn from the content farm model. If you haven’t already seen it, please take a look at the leaked AOL document on content farms.

Link Building – Creating Encyclopedic Content

While SEOs are well known for hating Wikipedia for its truthiness factor, as a whole, you have to acknowledge that, at some level, the content strives to be encyclopedic in nature. It’s this encyclopedic and non commercial quality that makes it linkworthy. When building my own websites or working with clients, one of the areas I feel is important to identify and … [Continue reading Link Building – Creating Encyclopedic Content]

Link Building – Creating Exceptional Content for Boring Topics

Whenever you’re at a conference and you speak to a Google Engineer about link building, they will almost always default back to “create exceptional content that is linkworthy” or some similar concept. I’ve been speaking with people at conferences, both clients and potential clients, and mentioning the same thing for years. The response I often get back is, “We’re selling … [Continue reading Link Building – Creating Exceptional Content for Boring Topics]

The Need For Better Communication From Google

As a company, Google tends to favor automation, whether it’s in Adwords, organic algorithm updates, or dealing with the public in general. This automation makes them efficient and profitable, but it also makes it very hard when doing any sort of customer service interaction. Have a problem with feedburner? You are more likely to see Big Foot riding the back of the … [Continue reading The Need For Better Communication From Google]

How to Choose a New Domain

One of the questions I get asked quite regularly is how do I choose a new domain name for a project I decide to work on. There are quite a few aspects I take into account that I will share with you.

Raven SEO Tools Review: Social Media

Raven SEO Toolset in a powerful tool in any SEO’s toolbox. In the first part of this Raven SEO Tools series, we looked at Using Raven SEO Tools to Manage and Track Your Keywords. In this post we’re going to be looking at using Raven to manage your social media profiles.