Archives for November 2010

Website Auditor Review

Website Auditor is a piece of software from the SEO Power Suite line of tools. I’ve reviewed Rank Tracker and SEO Spyglass before (see Rank Tracker Review and SEO Spyglass Review). Website Auditor is piece of software that attempts to review certain aspects of your website and give your website an overall health check.

Create Landing Pages for Expired Information

I’ve discussed what to do when you have products that expire. But what do you do when you have services or information that expires? Is there a way to retain and even monetize that traffic?

The Dangers of Having Multiple Website Versions

With the proliferation of smart phones of varying screen sizes, flash compatibility, and most recently apple tv and google tv, many website owners are choosing to solve this problem with multiple sites and domains. While this solution can work, there are plenty of ways it can go wrong. In this post I’ll try to help you understand why this is … [Continue reading The Dangers of Having Multiple Website Versions]

Doing Things That Are Press Worthy

Since search engines aren’t fond of paid linking and social network voting websites are on the decline, publishers have to look for new ways to get attention and links. While it may seem at first glance to be a bit old school, doing things that are “press worthy” are still an effective, legitimate method of getting links.

Merrick Lozano of PRLeap Gives Tips About Press Releases

This is the third time we’re speaking with Merrick Lozano of PRLeap, so let’s dive right in. The last time we talked here was 2007 when we spoke about local search. What’s new in the area of press releases that people should know about?

How Website Owners and Publishers Can Use Foursquare

While some people consider Foursquare to be nothing more than the latest shiny cat toy for social media gurus and badge collectors, I’ve recently found a few uses for both business and pleasure.

Why Categories Matter in a Blog Setup

In this post we’re going to be looking at blog categories, why they matter, and how to use them most effectively as publisher.To be honest, I get asked about date, category, and tag archives fairly regularly. It creates a lot of potential for duplicate content, which is why so many people have things set up incorrectly and do more damage … [Continue reading Why Categories Matter in a Blog Setup]

SEO Power Suite 7 Day Enterprise Trial

SEO Power Suite is a series of tools I have been using for years. I have reviewed the individual products such as SEO SpyGlass and Rank Tracker. They are now offering an exclusive 7 day trial of all the enterprise software. This is something that’s never been offered anywhere before on the web. The registration information below will work from … [Continue reading SEO Power Suite 7 Day Enterprise Trial]

Rank Tracker Review

Rank Tracker is a program from the SEO Power Suite of tools and, obviously enough, is used to track the ranks of one or more keywords and phrases for multiple websites.

Is Flash Bad for SEO or Can You Work Around it

Perhaps it’s related to Apple not installing flash on the newest air macs, but there’s been more talk than usual about flash & SEO in the past few weeks.

The Google Holiday Update Conspiracy Theory

For the past few years, right before the prime 4th quarter holiday selling period, Google pushes out an update that causes an upheaval in the organic SERP’s. This has lead to talk of there being a Google Holiday Update Conspiracy, with the goals of making SEO look bad to drive up Adwords spending. Is there any truth to these rumors … [Continue reading The Google Holiday Update Conspiracy Theory]

How to Add Singular and Plural Keywords to Your Page Titles

This post is a short response to a question I received via email last week. The question was how to do deal with singular and plural versions of a keyword in that page title.