Although I have mentioned head & tail content on this blog a few times, I haven’t devoted an entire post to it, which is probably an oversight on my part.
Archives for October 2010
I’ve mentioned the benefits of having an editorial calendar several times on this blog, and Lisa has done an excellent job of explaining why you need an editorial calendar from a content production point of view; however, what I haven’t talked about is how to use an editorial calendar from an SEO perspective. From an SEO perspective, an editorial calendar … [Continue reading Creating and Using an SEO Editorial Calendar]
In yesterday’s post, we spoke about why you would want to change your content based on traffic intent. In today’s post, I’m going to give you a basic framework about how to do it. This post is written as a Thesis Tutorial, because working with Thesis is just easier (see my Thesis review), but you can easily adapt the code … [Continue reading Thesis Tutorial: How to Conditionally Change Content]
A few weeks ago, Brent Payne made a post about “whitehat cloaking” and changing your content based on referring website. He asked for some feedback on Twitter, causing some follow up discussions. I had a few people asking for examples about how to do this. In this two part post, first we’ll look at some theory about why would you … [Continue reading Change Your Content Based on Traffic Intent]
Box.net is an online file storage system that allows you to keep files/folders synchronized in the cloud or across different computers.
Dropbox.com is an online file storage system that allows you to keep files/folders synchronized in the cloud or across different computers.
I’ve been promoting my advanced SEO book’s free chapter for a while now and, since virtually the beginning, I’ve seen a remarkable trend in my data. That trend is a roughly 14% unsubscribe rate. About 1 in 7 people who choose to get a free sample chapter go on to unsubscribe. Aweber email stats show that 59 out of 412 … [Continue reading Who’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs]
When you are reviewing a website, whether for your own projects or for a client project, one of the important areas to review is crawlability. In this post I’d like to talk about some of the ways you can look for and diagnose crawling issues.