Archives for August 2010

How To Make Your Homepage More Dynamic

One of the problems I encounter on large client websites–or with clients who constantly add or update existing content–is getting this content into the index as quickly as possible. One of the tactics I recommend is using the homepage.

The SEO Community – A Tale of Friends and Scorpions

This is a post that may anger you and piss you off, but hopefully it makes you think a little. But I think a lot of the people in the SEO community are short sighted and are willing to sacrifice themselves and the community as whole if they see the chance to get a link or exposure. Much like the … [Continue reading The SEO Community – A Tale of Friends and Scorpions]

Repeat Business: There’s More of You to Love

Are you familiar with the following concept?  It is much easier and more cost effective to sell to existing customers than it is to acquirer a new one.  Which one would you rather have?  Sell 50 items to 5 people or 50 items to 50 people.  When you are designing and tweaking your marketing campaigns, be sure to include your … [Continue reading Repeat Business: There’s More of You to Love]

Keep Your Articles Narrowly Focused and Keyword Centric

One of the mistakes I feel many people make is that they write articles or posts chasing very broad topics. IMHO it’s much better to write narrowly focused posts, pages, or articles and tie it together later on. This is a concept I call head and tail content that I touched on in my How I Manage a WordPress Website.

How David Hotels Can SEO Vs Goliath Hotels

In my first post on hotel SEO, I explained how big hotels with conference facilities have an advantage over small hotels. But small hotels need not despair, because they have ample link building opportunities too.

How To Silo Your Website: The Breadcrumb Trail

In Part 1 we looked at How To Silo Your Website: The Masthead. In this article, we’ll be taking the next step and looking at the breadcrumb.

Is Matt Mullenweg of WordPress Playing Favorites with Commercial Themes

UPDATED: See End of Post A few weeks ago Matt Mullenweg of WordPress threatened to take Thesis Developer Chris Pearson to court over his not supporting the GPL Licence. Fortunately they were able to works things out, a lawsuit was averted, and everything got back to normal … except that Matt Mullenweg might have started to use the commercial resources … [Continue reading Is Matt Mullenweg of WordPress Playing Favorites with Commercial Themes]

Interview with Loren Feldman of 1938 Media

For today’s post, we’re going to be talking to Loren Feldman of 1938 Media. Hi Loren. For my readers who might not know you, can you tell us a little about yourself, your company, and what you do.

Book Review – You Are Not a Gadget by Jaron Lanier

I recently came across an article in paper magazine by Jaron Lanier which helped me discover his new book “You are Not a Gadget.” While I do read a lot of good books, this is really one of the few great books I have read in a while. I liked this book so much I have recommended it to some … [Continue reading Book Review – You Are Not a Gadget by Jaron Lanier]