Archives for February 2010

Hey! Editors! Leave Them Links Alone!

There’s a trend of editors in the SEO world uptight about linking out.

How to Set up Caching on Your Blog

The question for today’s post comes from Meg Geddes aka NetMeg. She wants to know more about setting up caching on WordPress.

How to Deal with Expired Product or Auction Pages

Today’s post is question from Hicham Damahi of beezid.com/ who asks “How to handle expired product pages on a classified / auction site.” I’m going to expand the topic to cover expired product pages as well, since the concept it basically the same.

Creating Better Auto-Generated Text

Over the past two weeks we’ve taken a look at different aspects of copywriting, including aspects such as the value of good copy, outsourcing your content, and tools to make your content better. To round out the series I thought I’d touch on auto-generated content and how to make it better.

When To Pay Top Dollar for Copy

It took Leo Tolstoy six years to craft the 460,000-word War and Peace. A cheap copywriting service could churn out as many words for your website for just $9,200 (at 2 cents a word) over the course of a few weeks. Added to this, standards of literacy and attention spans on the web are plummeting. We’re all illiterate More than … [Continue reading When To Pay Top Dollar for Copy]

Use Scribe SEO to Optimize Your WordPress Posts

As you know I’m a big fan of the WordPress platform. Although it’s not the most optimal platform, there’s no question that it makes it easier to run a website. I was recently asked by Brian Clark of CopyBlogger to review Scribe SEO a new service/plugin for WordPress, one that was designed to help you do a better job of … [Continue reading Use Scribe SEO to Optimize Your WordPress Posts]

Is WordPress Good or Bad for SEO

  Earlier this week there was a post on SEOBullsh*t that talked about how WordPress was inadequate for anything more than a personal blog. Since I’m a big advocate of WordPress and use it more than any other platform, I thought I’d provide a little balance to the argument.

Sponsored Posts Experiment

There’s an old saying … You’ll never make the shot you don’t take. It’s in that spirit I’m announcing that, starting today, I’ll be experimenting with some new advertising here in the form of sponsored posts. I’m doing things with a different approach, so hopefully you’ll give me the opportunity to explain the program in more detail.

The Tales Silently Told By The Cannons Of Titles

What Bestselling Authors Know About Writing Titles They vary by genre, but the majority of bestselling authors and editors return to the same hooks time and again to routinely sell obscene amounts of books. On the recommendation of Clayton Makepeace, a celebrity in the web’s direct response copywriting world, I decided to visit a bookstore and peruse the titles on … [Continue reading The Tales Silently Told By The Cannons Of Titles]

Is Sarah Lacy Making Sponsored Posts on TechCrunch?

Post Updated See End of Post If you read TechCrunch, you may have noticed a post this weekend about Blueprint Cleanse, a health product designed to cleanse your body. On the surface, the piece seemed to be a  “California” lifestyle piece; however, after doing a bit of research, it turns out there’s a lot more intrigue, questionable journalistic ethics, and … [Continue reading Is Sarah Lacy Making Sponsored Posts on TechCrunch?]

TextBroker.com Copywriting Service Review

Like most people who work in the marketing space, I’ve been hearing more and more about “demand media” and “content farms” in recent months and how they are either the death of quality writers or the greatest thing since sliced bread. Rather than sit on the sidelines, I thought I’d give it a test drive before forming an opinion.

Is Google Stealing Your Content and Hijacking Your Traffic

Google has long been an advocate of “build great content”; however, in reality, it’s turning into “build great content … and if we like it we’ll take it from you, put it on our pages, and deprive you of that traffic. Without compensation.” Strong accusations, sure, but I’m willing to step up to the plate, put my money where my … [Continue reading Is Google Stealing Your Content and Hijacking Your Traffic]

Google’s Social Search – Affecting a SERP Near You

Late last week Google announced it was graduating social search from beta and making it active for everyone. I got a heads up from Barry Wise of KnowEm a day later, and we spent some time talking about what this meant for marketers. I thought I’d share some of our conversation with you.