Featured Posts

Why Google Doesn’t Like to Talk About Updates

One of the recurring themes I’ve been seeing in the past few months, comes from web publishers trying to confirm when and where Google updates actually happen. This type of thing has been going on for years and it’s not a new topic, what is new is that Google is now confirming that there is a lot of contradictory information … [Continue reading Why Google Doesn’t Like to Talk About Updates]

How To Silo Your Website: The Footer

This post is part of a series on How to Silo Your Website. The other parts in the series are: How to Silo Your Website: The Masthead, How to Silo Your Website, The Breadcrumb , How to Silo Your Website: The Content, and How to Silo Your Website: The Sidebar. For this last part, we’ll be looking at the footer.

How to Speed Up Your WordPress Website

Right now, wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without its problems, there’s no denying it’s a popular, easy to set up, and easy to use CMS. However, despite what many will tell you, “out of the box” wordpress is neither SEO friendly or configured … [Continue reading How to Speed Up Your WordPress Website]

How To Silo Your Website:The Sidebar

The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the Content. For this part, we’ll be taking a look at the sidebar.

How to Silo Your Website: The Content

The following is part of the series How To Silo Your Website. Be sure you have read parts one and two: How To Silo Your Website: The Masthead and How to Silo Your Website: The Breeadcrumb. In this part, we will be taking a look at the content area.

How To Silo Your Website: The Masthead

One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing or themeing. However, when I mention this to beginner or intermediate SEO’s, they are often confused about how and where to start. In this multi-part series, I’ll be giving you some examples of how I use the technique.

Recent Posts

How To Silo Your Website:The Sidebar

The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the Content. For this part, we’ll be taking a look at the sidebar.

How to Silo Your Website: The Content

The following is part of the series How To Silo Your Website. Be sure you have read parts one and two: How To Silo Your Website: The Masthead and How to Silo Your Website: The Breeadcrumb. In this part, we will be taking a look at the content area.

How To Silo Your Website: The Masthead

One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing or themeing. However, when I mention this to beginner or intermediate SEO’s, they are often confused about how and where to start. In this multi-part series, I’ll be giving you some examples of how I use the technique.

Why You Should Avoid Numbers in Your URL

While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have top 500 playlists and AFI will always publish top 100 movies lists. However, as a responsible publisher, marketer, and SEO … [Continue reading Why You Should Avoid Numbers in Your URL]

How To Get Customer Reviews on Your Website

While UGC and Reviews can often be a mixed blessing, as long as Google continues to reward rich snippets with enhanced visual listings, it’s probably a good idea to try to make reviews part of your website strategy.

How Google Plans to Steal More of Your Traffic

At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the search traffic it’s currently sending to other websites and keep it for themselves.

How to Get Reviews For Your Website

Reviews are an extremely powerful asset for many websites. They can provide a continual stream of fresh, new, and unique content that is good for the users, which is ultimately what everyone wants. However, there are some upsides and downsides to reviews, and there is the big hurdle of figuring out how to get reviews and integrate them. In this … [Continue reading How to Get Reviews For Your Website]

Why Big Brand Media Sites Are The Real Cesspool of the Internet

Eric Schmidt of Google famously remarked last year that “The internet is fast becoming a cesspool where false information thrives” and that brands were the way out. Well Eric I’m going to show you not only did you get it wrong , but you got it very wrong, not only are big brands just as responsible for the pollution of … [Continue reading Why Big Brand Media Sites Are The Real Cesspool of the Internet]

SEO Secrets, Tips & Tricks – Why it’s Not Worth Your Time

Whenever I go to a conference, or at least a dozen times a week by email, I get asked “What are some ‘SEO secrets’?” or “Hey–what keywords do you rank for, and can you show me some of your websites?” Until you have earned my trust, though, I’m really not going to show you anything. I made that mistake once … [Continue reading SEO Secrets, Tips & Tricks – Why it’s Not Worth Your Time]

How to Build an Affiliate Website Google Doesn’t Hate

In over a decade of working on websites I’ve see a lot of affiliate websites. Some were good but a lot were very bad. In this post, I’ll share my experiences about what I think Google is looking for and the common traits of things I’ve seen fail.

Interview with Michael Streko of Knowem.com

The following is a sponsored post and part of new advertising option I’ll be announcing later today. For this post we’re going to be talking to Michael Streko Co-Founder of KnowEm.com. For my readers who might not know, you can you tell us a little about yourself, and some of your experience in search marketing. Michael Streko: Sure Michael. I … [Continue reading Interview with Michael Streko of Knowem.com]

How to Use Tags on Your Blog or Website

In my opinion one of the more powerful and underutilized tools of a blog or website is the ability to tag your pages and posts. That said, effectively using  tags isn’t easy or straightforward. In this post I’ll take you through some examples of how to use tags and get the most out of them, the pitfalls to watch out … [Continue reading How to Use Tags on Your Blog or Website]

Reviews: Author HReview Plugin

Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present a problem. One way to get around this problem is to create reviews from one expert author and publish that … [Continue reading Reviews: Author HReview Plugin]

Why Simple Websites Will Always Lead to Better SEO

Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang wringing; but, a few non public changes later, things were sorted out. This, however, set a very bad example that … [Continue reading Why Simple Websites Will Always Lead to Better SEO]

How Google Continues to Kill Organic Results

As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space and giving it to paid results, Google web properties, and to the Google Knowledge graph.

Why You Should Blog Less and Update More

While there aren’t many marketers who still feel you need to blog everyday, most will agree that you should blog often for a variety of reasons. However, I’m going suggest that it might be time to bring that sacred cow to the slaughter house and that, the more posts you publish, the more of a liability you are creating for … [Continue reading Why You Should Blog Less and Update More]

The Role Social Media Plays In Crawling a Website

There have been many debates about the value social media plays in having content rank. While nothing has been definitively resolved, it has been shown to be beneficial in the short term. In this post I’d like to take a look at a different aspect: the impact social media has on crawling and indexing.

The Importance of Testing in SEO

As a WebmasterWorld Moderator for the Google SEO section I am asked questions everyday and honestly most of them really upset me. I don’t mean a little upsetting, I mean like turning into a big green monster that starts saying “me hulk smash tings”. Why am I so worked up? Because the questions are simple and already answered? Nope. Just … [Continue reading The Importance of Testing in SEO]

How Google’s Javascript Bot Can Kill Your Website

In recent years due to developers misguided attempts to make the web a more interesting place with things like JavaScript and Ajax, search engines have had to come up with new tools to make the content that’s hidden behind these technologies accessible. While I’m sure the people at the Googleplex have nothing but the best intentions behind developing these advanced … [Continue reading How Google’s Javascript Bot Can Kill Your Website]

How To Protect Your Home Business From A Natural Disaster

As some of you may know I live on the south shore of Long Island, and this was one of the areas that was hit by the storm surge and flood waters from Hurricane Sandy last year. We had 38″ of water in the street and 15″ on the first floor of my house, so the entire first floor of … [Continue reading How To Protect Your Home Business From A Natural Disaster]

Favorite Posts

13 Ways to Promote your Local Business for Free

Many local businesses struggle to find ways to promote themselves, get links, rank in search engines, and ultimately drive traffic to their websites. Most small businesses also have limited budgets making the task more difficult. For those businesses here are 13 ways you can promote your business online for free.

How to Speed Up Your WordPress Website

Right now, wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without its problems, there’s no denying it’s a popular, easy to set up, and easy to use CMS. However, despite what many will tell you, “out of the box” wordpress is neither SEO friendly or configured … [Continue reading How to Speed Up Your WordPress Website]

How To Silo Your Website: The Masthead

One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing or themeing. However, when I mention this to beginner or intermediate SEO’s, they are often confused about how and where to start. In this multi-part series, I’ll be giving you some examples of how I use the technique.

SEO 101: Getting the Right URL Structure

On my list of top 5 problems I encounter when doing client work, the number one problem is poor URL structure. In this post I’ll go over the basics, how to get it right, what are the most common problems, and how to fix them.

Why Google Thinks SPYW is a Good Idea and You Probably Don’t

In a recent statement Larry Page said if you don’t get SPYW then maybe you shouldn’t work at Google. To understand why he thinks this is such a good idea–and why the rest of the world thinks it isn’t–we need to revisit the concept of filter bubbles and why they are such a bad idea.

Is Having a High Exit Rate Bad

Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many marketers put undue focus and weight on factors like bounce rate and exit rate instead of taking a more holistic look at the statistics in relation to one another and what they really mean.

Is a High Bounce Rate Bad?

Is having a high bounce rate bad? It depends. In this post, we will be looking at bounce rate in association with other factors to help you spot a bad high bounce rate from a high bounce rate you don’t need to be worried about.

Adding Revenue Streams Into Your Website or Blog

One of my more popular posts from 2010 was about How to Integrate Advertising into Your Blog. In this post, I’m going to expand on that from a strategic point of view and talk about ways to add revenue streams into your website or blog.

Creating Head & Tail Content

Although I have mentioned head & tail content on this blog a few times, I haven’t devoted an entire post to it, which is probably an oversight on my part.

Content Ideas – Creating an Ongoing Series

One of the problems that website owners and bloggers encounter on a regular basis is coming up with ideas for posts. One of the tactics that I like to employ is creating a regular ongoing post series.

Is There Any Value in Getting Links From Directories

Today’s post is answer to a question from Curedream: Is there really any value in getting links from the Yahoo directory I’m going to move that up a bit and tackle directories in general.  In my opinion, yes, there is value in getting your website listed in some directories–but not all. The trick is figuring out which ones matter most. … [Continue reading Is There Any Value in Getting Links From Directories]

How to Handle Old Directory Listings, Links and off Topic Traffic

Today’s post is another answer to a question–this time from Nathan Schubert, who wants to know what you should do with old links from directories and websites that still drive traffic if you’ve changed the content on your website.

Eclipse Link Cloaker Review

In the past I’ve written about Why I think Affiliates should Cloak Their Links from search engines. I’ve even spoken a few times about how to do it and recommended plugins like GoCodes to help you get from here to there. GoCodes is fine if you aren’t running through a ton of links, or if you use the same links frequently. However … [Continue reading Eclipse Link Cloaker Review]